78% Increase in PPC sales and 47% drop in ACOS

Category: Water Filters

Brand Overview

Lang Water transforms tap water into high-quality mineralized water and natural, low-calorie drinks. Their innovative solution removes the need for single-use bottles or heavy transportation of beverages. In November, Lang Water set a goal to grow its sales while reducing ad inefficiencies.

Challenge

Lang Water entered August 2024 with ad campaigns that were missing the mark. Despite an ambitious ad spend of €1,543.61, sales trailed at €1,306.20, resulting in a staggering ACOS of 118.18%. The brand struggled with high costs, low visibility, and underperforming keywords, which hampered its ability to stand out in a competitive category.

Approach

To turn things around, we focused on improving targeting and refining their ad campaigns:

• Conducted detailed research to find relevant, high-converting keywords.

• Stopped spending on keywords that weren’t driving results.

• Increased bids on terms with strong potential to bring in sales.

• Created ads highlighting Lang Water’s benefits, such as eco-friendliness and premium quality.

• Ran frequent checks on campaign performance and adjusted strategies based on what was working.

Achievements

August 2024

Sales: €1,306.20

ACOS: 118.18%

Spend: €1,543.61

November 2024

Sales: €8,433.26

ACOS: 62.34%

Spend: €5,257.09