850% Increase in PPC Sales & 90% Decrease in ACOS

Category: Sexy costumes

Brand Overview

Forplay, a leader in bold and playful costumes, has been a longtime partner in our journey to bring their Amazon ads to new heights. This past fall, they aimed for a Halloween season breakthrough. In September, we were up against a high ACOS, yet we stayed focused on refining their ad strategy. By October, those efforts paid off, with a nearly 10x sales increase month-over-month.

Challenge

Forplay was gearing up for Halloween, their busiest season, but September’s ad results weren’t hitting the mark. With an ACOS of 72.32%, ad spending was high, yet sales were still trailing behind. We had to bring down costs, boost visibility, and capture a high-intent audience fast.

Approach

• Analyzed and removed costly, low-converting keywords. Focused instead on high-intent, seasonal terms

• Raised bids on top terms and scaling back on those with low returns

• Refined ad placements by leveraging Sponsored Brands and Sponsored Products

• Updated ad creatives to feature engaging visuals and Halloween-focused messaging 

• Conducted weekly performance reviews to quickly respond to trends

• Adapted fast to ensure Forplay’s PPC campaigns captured high-quality traffic just in time

Achievements

September 2024

PPC sales: $5,052

Spend: $3,653

ACOS: 72.32%

October 2024

Spend: $6,202

PPC sales: $48,111

ACOS: 12.89%