9% Decrease in PPC ACoS & 20k Sales Increased in A Competitive Category

Account stats before outsourcing to eStore Factory:

• Total Sales: $35,193.97

• Total Ordered Items: 225

• PPC Sales: $9,536.79

• PPC ACOS: 21.46%

Account stats after outsourcing to eStore Factory:

• Total Sales: $55,282.15

• Total Ordered Items: 316

• PPC Sales: $9,899.82

• PPC ACOS: 15.71%

Here’s everything we did to get the results:

• Sorted the inventory issues faced earlier and that resulted in the active listings that positively affected the sales

• Started optimizing campaigns by decreasing irrelevant spending, adding negative keywords, adding more keywords, and utilizing the budget effectively

• Terminated low-performing campaigns and created keyword-rich campaigns to reduce negative spend

• The poor sales largely attributed to the fact that we rarely had Buy Box. We adjusted the focus and increased the Buy Box percentage allowed us to get more sales

• Creation of highly targeted campaigns to highlight high-selling products and improve sales in low selling products