Case study

9% Decrease in PPC ACoS & 20k Sales Increased in A Competitive Category

Posted by Jimi Patel | April 19, 2021
amazon product ranking services

Account stats before outsourcing to eStore Factory:

  • Total Sales: $35,193.97
  • Total Ordered Items: 225
  • PPC Sales: $9,536.79
  • PPC ACOS: 21.46%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $55,282.15
  • Total Ordered Items: 316
  • PPC Sales: $9,899.82
  • PPC ACOS: 15.71%

Here’s everything we did to get the results:

  • Sorted the inventory issues faced earlier and that resulted in the active listings that positively affected the sales
  • Started optimizing campaigns by decreasing irrelevant spend, added negative keywords, adding more keywords and utilizing the budget effectively
  • Terminated low performing campaigns and created keyword-rich campaigns to reduce negative spend
  • The poor sales largely attributed to the fact that we rarely had Buy Box. We adjusted the focus and increased the Buy Box percentage that allowed us to get more sales
  • Creation of highly targeted campaigns to highlight high selling products and improve sale in low selling products


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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