Category: Tools & Home Improvement
Brand Overview
Love Shopping Direct specializes in energy-saving bulbs, providing high-quality, eco-friendly lighting solutions. The brand already enjoys substantial daily sales, often reaching thousands of pounds per day. However, during Prime Day, they experienced a remarkable surge in sales, with a 25% increase compared to their usual high volume.
Challenge
Operating in a highly competitive category, Love Shopping Direct faced significant challenges standing out among numerous energy-saving bulb providers. The market's competitive nature meant high PPC bids, making cost-effective advertising crucial. To maximize Prime Day sales, the brand also focused on enhancing organic visibility to drive additional sales without incurring high advertising costs. The challenge was leveraging paid and organic strategies to boost visibility and conversions.
Approach
We strategically submitted top deals for Prime Day to attract more attention and increase visibility.
We have created targeted campaigns specifically for Prime Day, aligning with customer interests and search trends.
We have increased the budget for high-performing campaigns to capitalize on Prime Day traffic and reach a broader audience.
Enhanced organic listings with optimized content and keywords to attract non-paid traffic and boost conversions.
Focused on reaching customers specifically interested in energy-saving products, ensuring targeted and relevant promotions.
Achievement
Daily sales skyrocketed from an average of £25,000 to £119,591 on Prime Day, representing a nearly 5x increase.
PPC sales saw a substantial increase, jumping from an average of £5,000 per day to £53,000 on Prime Day, indicating a more than 10x growth.
Despite high competition and PPC bids, the strategic budget allocation and organic enhancements led to significant cost efficiencies and an impressive overall sales boost.
