Tips For Improving Slow Summer Sales on eBay & Amazon

Once the temperature soars high, and all schools are shut due to summer vacations, online sales also witness a significant drop. No wonder e-commerce dealers find it extremely boring and a loss-making time of the year. However, simply by optimizing Amazon marketing services online, a firm may still earn a lot during the off-season.

An Amazon seller has to tweak their business strategies during the summer season to ensure more sales and profits. Considering lower online traffic in summer, the best way to attract more buyers is by putting useful and relevant content on the site, along with customers’ reviews that prompt users to buy products online instantly.

More Satisfied Customer Reviews: During the off-season, an entrepreneur has to work harder. A recent survey has stated that around 90% of customers believe in online reviews and recommendations of other purchasers. So, when your products have more positive reviews on eBay and Amazon, it enhances your sales too. You should always request your customers to leave their feedback online after every purchase.

Improve Your Amazon & eBay SEO: That’s when you need to hire an Amazon & eBay SEO consultant like eStore Factory. They are the experts and have ample experience in ensuring that you get the greatest traffic on your Amazon or eBay product page.

The product keywords should be optimized in such a way that the maximum customers get attracted to your product. You get 500 characters to optimize the page – make the best out of it, including as many relevant keywords as possible.

Cheap and Best: Nothing works better than this simple strategy. While many sellers try to win the buy box to get more sales, keeping the price rate comparatively cheaper could do the trick during the off-season when not too many sellers are active on online portals.

Discounts and Offers: Continuity in sales is important during the summer season. So, it will be apt for an online seller to offer an attractive discount on their products in the off-season. Usually, such items grab maximum eyeballs in the eBay product listing, as customers usually want to buy products that offer the highest discounts to them.

A seller can also release unique coupon codes on the site with discount offers ranging from 10% to 80% or more. Such coupons are used to retain customers’ loyalty.

Diversify Your Products: Those who sell seasonal products suffer the most during the summer season. An online e-commerce dealer should try to diversify their product range. Ideally, he should deal with a wider product range for sales on eBay and Amazon. Also, a seller should check their emails regularly to resolve customers’ enquiries properly, as they could be their prospective clients.

So, a drop in sales is not a big issue unless it continues longer. During the summer or off-season, sales figures may drop, but sellers do not need to be panicky. By improving Amazon & eBay services and offering better products to customers, an online retailer could still manage to sell their products.