AMAZON SPONSORED ADS MANAGEMENT
Sponsored Products work by matching your product with the exact words shoppers type into Amazon. With Amazon-sponsored advertising, your targeting, bids, and listing quality work together to help Amazon to see your product as a strong answer to the shopper’s search.
How it works:
Keywords decide which searches trigger your ad.
Bids determine how often you win impressions.
Placements influence where your ad appears and how visible it is.
Auto and manual combine discovery with control.
Relevance boosts impressions, clicks, and conversions.
AMAZON SPONSORED PRODUCTS AGENCY
Campaign Setup and Structure
We start by organizing campaigns around clear goals, separating match types and product groups so each ad has a specific purpose. This structure makes it easier to read the data, spot problems, and guide Amazon toward the right searches. With a clean setup in place, you can scale sponsored product campaigns profitably because every decision is backed by focused, predictable performance.
Keyword Research and Intent Mapping
We begin with Amazon keyword research that focuses on real shopper intent, not just broad lists of terms. By analyzing search behavior, competitor patterns, and converting queries, we identify keywords that are more likely to drive sales. This intent mapping helps your ads target the right searches from the start, making every click more meaningful.
Bid Optimization and Placement Control
We review performance data to understand which keywords deserve stronger bids and which ones need to be scaled down or paused. Then we adjust bids based on competition levels and placement impact so your ads appear where they convert, not where they waste spend. By refining this balance continuously, your campaigns gain better visibility with more efficient cost control.
Negative Keyword Implementation
We scan search term reports to identify phrases that bring clicks but never convert. These irrelevant or expensive terms are added as negative keywords so they stop draining the budget instantly. By removing this waste early, your campaigns focus only on traffic that has a real chance of converting.
Search Term Harvesting
We monitor auto and broad campaigns to find search terms that consistently drive sales. These converting terms are then shifted into exact match campaigns so you can control bids and improve efficiency. By promoting only what works, your ACOS drops, and your visibility becomes more focused over time.
Listing Optimization for PPC
We start with the Amazon listing optimization to make sure your titles, images, and content match what shoppers expect when they click your ad. By aligning keywords, visuals, and pricing, we strengthen your relevancy score and improve conversion chances. This tighter alignment helps your Sponsored Products deliver more sales at a lower ACOS.
Budget Control and Pacing
We review performance patterns to understand which campaigns deserve more investment and which ones need to be limited. Budgets are then allocated based on seasonality, conversion strength, and keyword potential. This approach ensures your spend supports what is actually working instead of being scattered across low-performing ads.
Reporting and Actionable Insights
We track ACOS, TACOS, keyword movement, and conversion trends to show you exactly what is changing and why. With Amazon Sponsored Products automation supporting the data flow, you get clearer patterns instead of overwhelming reports. These insights help you make confident decisions about where to scale, where to cut, and what to improve next.
Get clarity on what is holding your ads back and where your biggest growth opportunities are hiding. Let us review your Sponsored Products setup so you can scale with stronger visibility and cleaner performance.
FAQS
