Amazon has updated its Voice of the Customer (VOC) dashboard, adding Return Rate and Star Rating metrics. These new tools help sellers better manage customer satisfaction by identifying product issues and taking proactive steps to resolve them.
Key highlights of the update:
Return rate: See the percentage of returns initiated in the last 12 months. Quickly identify frequently returned products and address underlying issues like quality, description accuracy, or usability.
Star rating: Track the star ratings of your products in one centralized dashboard. Use this insight to analyze trends and prioritize improvements for poorly rated items.
This update consolidates crucial data, making it easier for sellers to stay ahead of customer concerns. For tailored strategies to optimize your product performance and customer satisfaction, consider consulting with Amazon consultants to ensure you’re making the most of this tool.
