Amazon has officially announced the end of its Posts program as of June 3, 2025.
Amazon Posts was Amazon’s version of a social media feed, where brands could share lifestyle content (like images or short videos) on product detail pages to inspire shopping. It was free, but never really took off.
So what’s changed?
Amazon Posts is discontinued as of June 3
New post creation will stop after June 16
The full shutdown happens on July 31, 2025
Amazon plans to replace it with newer ad formats tied to Sponsored Ads
The reason?
“Declining impressions” and a major Search and Detail page redesign made Posts less useful.
What does it mean for your brand?
If you were relying on Amazon Posts to build organic visibility — it’s time to move on. Amazon is moving away from free social-style tools and doubling down on paid ad products.
This also shows that Amazon’s focus is shifting: more AI, ad placements, and fewer experiments that don’t drive revenue directly.
What should you do next?
Now’s a good time to:
Review your Sponsored Brands and Sponsored Display campaigns
Look into new creative ad formats Amazon is testing
Reallocate time or budget if you were using Posts heavily
Need help adapting to these changes or planning your next move on Amazon? Our team of Amazon consultants is always here to help you navigate what’s next — without the guesswork.
