Amazon has announced Prime Day 2025. This year, the event will run for 4 full days, from July 8 to July 11.
What sellers need to know:
Prime Day is longer than usual: 96 hours of deals
Early deals are already live for Prime members
A new "Today’s Big Deals" feature will highlight limited-time offers daily
Back-to-school promotions will be part of this year’s event
Amazon’s AI shopping tools may drive more deal discovery and faster buying decisions
What you should prepare:
Make sure all Lightning Deals, coupons, and Prime Exclusive Discounts are submitted and approved
Ensure your FBA inventory arrives well in advance
Review Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
Double-check listing content, pricing, and inventory limits
Monitor account health and inbound performance before the event starts
Participating markets include the USA, Canada, UK, Australia, Germany, France, Italy, Spain, Japan, and more. Some countries will have separate Prime Day events later.
Prime Day is a major traffic and sales opportunity but requires solid prep on the seller side.
Do you need help with your Prime Day setup? Our Amazon consultants can help you plan and execute your campaigns for maximum impact.
