Amazon is extending Prime Day 2025 to four days, making it the longest Prime Day event in history. This extended period allows more customers time to shop and discover millions of deals.
Sellers can take advantage of Prime-exclusive deals and promotions, including:
Prime-Exclusive Best Deals: Great products at a high-quality discount, with a minimum of 15% off. Eligible for event merchandising and homepage features.
Prime-Exclusive Lightning Deals: Steep discounts for a limited time, with a minimum of 20% off. These deals are scheduled by Amazon and can also be featured on the event page.
Prime-Exclusive Price Discounts: Discounts for Prime members only, available on FBA and certain seller-fulfilled items with free shipping. A minimum of 15% off is required.
Prime Member Coupons: Point-of-sale discounts on products. Eligible coupons will be showcased on the event page and product detail pages, requiring a minimum 5% off.
The extended event introduces expanded visibility for deeper discounts (40% or more) across Amazon’s site, providing more chances for your products to be discovered.
Key dates to remember:
Schedule Best Deals and Lightning Deals by May 23.
Prime-Exclusive Price Discounts must be scheduled by May 5.
FBA inventory deadlines: June 9 for minimal shipment splits and June 18 for Amazon-optimized shipment splits.
This extended event is a strategic move to keep Amazon competitive as other retailers also launch similar sales. It’s a great opportunity for sellers to reach even more customers and maximize sales.
If you’re looking for more guidance on navigating these changes, consider utilizing Amazon Seller Central management services to optimize your Prime Day strategy and make the most of this extended event.
