In April 2025, Amazon quietly removed alt text from comparison charts in A+ Content.
Now, they’ve taken it a step further. As of this month, alt text has been removed from all A+ Content modules in certain regions (notably across Europe). It doesn’t matter what module layout you choose, there’s no option to enter alt text anymore. This update hasn’t rolled out in the U.S. (yet), but based on past changes, it’s likely coming soon.
Many sellers believed that stuffing keywords into alt text on A+ images helped with organic ranking. It didn’t. Here’s why:
Alt text in A+ Content was never indexed for search within Amazon. Amazon’s algorithm does not crawl alt text for A+ images
Alt text’s real purpose was accessibility, to help screen readers describe images for visually impaired users
Amazon has made this clear in documentation before, and the change now confirms they’re de-prioritizing accessibility metadata in A+, likely to simplify the backend or reduce compliance complexity across markets
Need help rethinking your A+ Content strategy in light of this change? Our Amazon A+ Content design experts can help you create content that converts, without relying on outdated myths.
