Amazon has announced an update that could shake things up for sellers in the grocery, pet, baby, health, and beauty categories. If you’ve been creating custom bundles of products, you’ll want to pay close attention.
Starting October 14, 2024, only manufacturer-created bundles will be allowed. This means you can no longer combine different brands or curate your own product bundles under your brand name.
How does this impact sellers?
For those who have relied on bundling complementary products to differentiate and boost sales, this change may feel like a significant setback. Sellers who use bundling as a strategy to stand out now face new challenges.
However, this shift also presents an opportunity to rethink your strategies as we approach the busy Q4 season. Amazon will provide a 30-day notice before enforcing the removal of non-compliant bundles, giving you some time to adapt.
What should sellers do now?
If bundling has been a key tactic for your business, now’s the time to assess how you can adjust to stay compliant. Consider exploring new ways to create value for customers while remaining within the new guidelines.
At eStore Factory, our Amazon experts are here to help you navigate these changes and find effective strategies to thrive in the evolving marketplace. If you have questions or need assistance, feel free to reach out!
