Amazon has just upgraded the tools for Shoppable Videos, making it easier than ever to create, track, and optimize these high-converting ads. Shoppable Videos have already been shown to increase sales, and with the new updates, you can now produce even more impactful videos and track their performance with detailed metrics.
What’s new for sellers?
1. Enhanced video analytics: Sellers can now track key metrics for their Shoppable Videos, such as:
Click-through rate (CTR)
Return rate
Attributed sales
Trend lines that show performance over time
This makes it easier to see what’s working and where adjustments are needed, especially if you’re running multiple video formats.
2. New Canva templates for Shoppable Videos: Amazon has added Canva templates specifically designed for product videos. These templates save time and make creating professional, on-brand videos easy. These templates are:
Customizable with your brand’s colors, fonts, and text
Mobile-friendly (vertical format for better mobile viewing)
Perfect for creating videos for product overviews, how-to demos, or unboxing videos
3. Bulk upload feature: You can now upload up to 15 videos at once directly through the Upload and Manage Videos section. This is a huge time-saver for brands and sellers who want to scale their video content quickly.
Why does this matter for sellers?
Improved efficiency: The bulk upload and Canva templates reduce the time and effort needed to create multiple videos, allowing you to scale video production easily.
Better performance tracking: With the new video metrics, you can see exactly how your Shoppable Videos are performing in terms of CTR, sales, and engagement. This helps you make faster adjustments and improve results.
Conversion boost: Shoppable Videos are already one of Amazon’s best-performing ad formats for CTR and CVR. With analytics and customizable templates, you can optimize your content to drive even higher sales.
Amazon’s new tools for Shoppable Videos give sellers more control over their video ad content, better tracking of performance, and easy scaling options. These updates are designed to make your video ads more effective and help you drive more sales with minimal effort.
Need help creating optimized Shoppable Videos or analyzing their performance? Our Amazon advertising PPC specialist can guide you through the process, from creating videos to analyzing data and improving ROI.
