Amazon has changed the rules for using comparison charts in A+ Content, and it might impact your listings. Here’s what you need to know:
What’s changed?
Before, you could add multiple comparison charts in your A+ Content—up to 7, since there were 7 modules to fill. But now, Amazon is only allowing one comparison chart per A+ Content submission. If you’ve used more than one in your existing content, Amazon will start removing those extra charts soon.
Why does this matter?
This change could affect how customers see and compare your products. If you relied on having a few charts to show different features or benefits, you’ll need to adjust your content. It’s all about making sure you’re highlighting what matters most in a single, clear comparison.
How this affects you:
Stay compliant: Make sure you update any A+ Content that currently has more than one comparison chart, so you don’t run into any issues.
Adjust your content: Think about what key comparisons you want to include. With just one chart, you’ll want to focus on the most important details.
Keep it simple for shoppers: A single, easy-to-read chart can still do a great job of showing why your product stands out. Make it count!
What to do next:
Take a look at your A+ Content and update any listings with more than one comparison chart. This is a good chance to simplify your message and make sure your key features stand out.
Need help making these updates or want expert advice on creating effective A+ Content? Our team of Amazon experts is here to support you every step of the way!
