Amazon has confirmed that Prime Big Deal Days will return in October 2025, offering sellers a valuable second sales spike before the holiday season begins.
While Amazon hasn’t announced the exact event dates yet, experienced sellers know this event behaves like a Prime Day 2.0. It’s a Prime-member-only sales event designed to kickstart Q4 shopping and help shoppers buy earlier, before the Black Friday rush.
Prime Big Deal Days may not get the hype of Prime Day, but the results speak for themselves. Last year’s Prime Big Deal Days drove major sales volume, especially for sellers who got in early with the right offers and inventory strategy.
What makes Prime Big Deal Days worth your attention?
It’s Prime-member exclusive: You get access to high-intent, deal-hunting buyers with a history of converting fast
It’s Q4’s soft launch: Buyers are already in gift-buying mode by October, but ad costs and competition are still lower than in November
It’s featured heavily by Amazon: The event gets homepage banners, push notifications, app takeovers, and curated “Top Deals” placements, but only for eligible deals
It gives you a testing ground: Use this to test offers, creatives, and ad budgets before Black Friday/Cyber Monday
What sellers should be doing now
Even if your deals weren’t submitted in time for the official Prime Big Deal Days window, there’s still a lot you can do to ride the wave of traffic:
Stack your promotions: Set up Coupons, Prime Exclusive Discounts, or strategic price drops to align with the event window (likely mid-October)
Check inventory positions: Make sure key ASINs are fully stocked in FBA by early October. Inventory delays now can cause missed sales later
Refresh your creatives: A+ Content, listing images, and ad creatives should all be updated with a Q4 focus.
Ramp up Sponsored Ads early: Traffic starts rising days before the event, so don’t wait until the event starts to launch or scale campaigns
Need help building a sales plan around Prime Big Deal Days or aligning your listings and ads for Q4?
Our Amazon Seller Central experts can help you build a winning strategy, even if you’re not officially in the event.
