Amazon has introduced a new way to take your brand beyond the screen—Out-of-home (OOH) ads. These physical ad placements help brands increase awareness, engagement, and consideration in high-traffic, real-world spaces.
What’s included:
Amazon lockers: Large-format branded wraps on Amazon pickup lockers are placed in busy areas like college campuses, retail hubs, and apartment complexes. This is great for brands targeting younger, urban shoppers.
On-package ads: Advertise on Amazon shipping boxes and grocery bags from Amazon Fresh and Whole Foods. This works well for everyday-use products like snacks, personal care, household essentials, or any product that wants to stay top-of-mind in the home.
Digital signage: Run video or display ads on 10,000+ screens across 550+ stores, including Whole Foods, Amazon Fresh, and Amazon Go. Ideal for CPG, grocery, health & wellness, and impulse-buy brands.
Who is it for?
DTC brands looking to expand reach beyond digital platforms
Brands in competitive categories (like supplements, skincare, snacks) want more visibility
New product launches where awareness is key
Brands with a strong visual identity that perform well in physical formats
Local or regional brands targeting specific geos (e.g., college towns, metro cities)
Selling on Amazon is not required—any brand with a product to promote can advertise.
Getting started
Use Amazon's managed service for lockers, packaging, and digital signage.
Already using Amazon DSP? You can launch digital signage ads via self-service.
Or work with an Amazon DSP partner for setup and management.
Why it matters:
These placements put your brand in front of customers in places and moments where there’s less noise—and more attention.
Want help figuring out where this fits into your strategy? We support brands with full-funnel ad planning, including DSP and creative optimization—reach out to our Amazon PPC experts.
