Amazon has quietly rolled out a confidential beta that could be a game-changer for sellers. Amazon sellers can now create and manage Sponsored product campaigns on other retailers’ websites directly through Amazon’s platform. Here’s what you need to know and why this matters.
Why this update matters
Expanded audience reach: Your ads won’t just be limited to Amazon shoppers. Now, you can showcase your products on other platforms where your target audience is already browsing.
Streamlined campaign management: Instead of juggling multiple advertising platforms, Amazon lets you handle these off-site campaigns from a single dashboard.
First-mover advantage: As this feature is in beta, sellers who opt in early can gain valuable insights into how this program works before it’s widely available.
Should you join the beta?
If you’re eligible and Amazon has invited you, here’s what to consider:
Test with a small budget: Start with a limited campaign to evaluate performance.
Monitor ROI closely: Track metrics like click-through rates (CTR) and return on ad spend (RoAS) to ensure profitability.
Adapt quickly: Since this is a beta, Amazon may tweak features, and sellers who adapt faster can benefit.
How can we help?
At eStore Factory, our Amazon consultants are here to guide you through new updates like this one. Whether you need help creating winning Sponsored Products campaigns or want insights into beta programs, we’ve got your back.
