87.8% Increase in PPC Sales and $2,640 Revenue Growth in 30 Days

Category: Home décor products

Brand overview 

BeeTheLight is a brand that radiates authenticity, sustainability, and quality. Their beautifully handcrafted beeswax candles and castile soap bars are crafted with love and responsibility, using pure, locally and ethically sourced ingredients. The brand’s values resonate with consumers who prioritize eco-consciousness in their lifestyle. 

Challenge

BeeTheLight was doing well on Amazon, but they realized they weren’t fully capitalizing on their potential. While their products, like beeswax candles and artisan soap bars, were loved by customers, their Advertising Cost of Sale (ACoS) was at 47.84%, indicating inefficiencies in their ad spend. The brand wanted to scale its sales and improve its advertising performance, but had to find a way to reduce ad spend without sacrificing growth. To address this, the brand partnered with eStore Factory’s expertise to refine its Amazon advertising strategy.

They needed a strategy that would:

• Drive more sales via PPC without overspending.

• Optimize organic reach for long-term growth.

• Ensure brand integrity, everything they did had to be in alignment with their sustainable ethos.

Our approach

eStore Factory's Amazon PPC specialists took a strategic, data-driven approach, focusing on stable growth and ensuring every dollar spent was effective.

1. Fine-tune PPC campaigns

We started by diving deep into the PPC campaigns, analyzing each ad group’s performance. It became clear that some campaigns were underperforming, while others were performing well. Bid adjustments were made for campaigns that were showing promise, and we increased their budgets to boost performance during high-traffic times, like weekends and holiday sales periods. 

2. Strategic allocation of budget 

Instead of spreading the budget thin across all campaigns, we allocated more funds to the campaigns that were bringing in consistent sales. We noticed that the “beeswax candles” and “castile soap bars” were connecting strongly with the target audience. So, we increased the budget for these ads, ensuring they were seen more frequently by relevant customers.

3. Added negative keywords

One of the game-changing moves was adding negative keywords to the campaigns. By identifying irrelevant search terms that were leading to clicks but not conversions, we filtered out wasted ad spend. This allowed us to allocate the budget to more targeted keywords that attracted customers ready to purchase.

We refined the keyword strategy and began focusing on long-tail keywords and phrases that directly connected with the brand’s values: “ethical beeswax candles,” “handcrafted castile soap,” and “fair trade artisan soap.”

4. Focused on organic strategy

We made sure that BeeTheLight’s listings were fully optimized and improved organic ranking on Amazon. This involved refining product titles, descriptions, and bullet points, making sure to highlight the brand’s story, eco-friendly values, and the premium nature of their products. With a stronger organic presence, we aimed to drive more sales without relying entirely on paid ads.

Results:

• Before (July 2025): Total sales of $11,248.99, with $9,290 coming from organic sales and $1,958 from PPC.

• After (August 2025): Total sales grew to $13,887.92, a $2,638.93 increase. Of that, $10,206 came from organic sales, and $3,681.61 came from PPC sales.

This growth wasn’t just incremental. We saw $1,723.61 in additional PPC sales, demonstrating that the advertising strategy was working harder and smarter.

ACoS Improvement

• Before: The ACoS was 47.84%, indicating that nearly half of the sales were being spent on advertising.

• After: The ACoS dropped to 37.3%, a 10.54% reduction. This showed that the optimization efforts were successful in reducing the amount spent on ads for each sale.

BeeTheLight’s journey on Amazon shows that even a small, eco-conscious brand can scale successfully with the right approach to PPC and organic strategy. By focusing on ad spend efficiency, keyword optimization, and smart budget allocation, BeeTheLight was able to reduce ACoS by 10.5%, increase PPC sales by $1,723, and grow total sales by $2,640 in just one month.

At eStore Factory, we are proud to have supported BeeTheLight in this journey, helping them build a more cost-effective, sustainable strategy that maximizes both ad performance and organic growth.