Achieving 44% growth on Amazon AU with better PPC efficiency

Category: Kitchen tools & gadgets 

Brand overview 

Dreamfarm is an award-winning design company known for creating innovative kitchen tools and gadgets that solve real problems. Every product is engineered with a functional advantage and a signature “moment of magic” that sets it apart from standard kitchenware. Their product range focuses on usability, premium design, and differentiated functionality. This makes it well-positioned for long-term organic growth when paired with the right Amazon strategy.

The challenge

Dreamfarm wanted to increase overall sales and improve advertising efficiency in the Australian market. While their products were high-quality and innovative, there were challenges:

• PPC campaigns were generating sales, but with room for efficiency improvements.

• Budget allocation across campaigns was not optimized for high-performing products.

• Some older campaigns were underperforming, leaving revenue potential untapped.

• Need to balance organic growth with paid advertising to maximize overall ROI.
  
  

Dreamfam partnered with eStore Factory. Our goal was to increase total sales while reducing wasted ad spend and improving the visibility of their high-selling ASINs. 

Our approach 

eStore Factory implemented a data-driven approach to optimize Dreamfarm’s Amazon AU account and advertising strategy. 

1. Campaign audit & optimization

We reviewed all active and inactive campaigns to identify underperforming ads and budget allocation gaps. Then, we optimized bids and daily budgets to ensure maximum ROI for each campaign. We added negative keywords to prevent wasted ad spend on irrelevant searches.

2. Focus on high-selling ASINs

First, we identified their best-selling products. These are the Brizzle, Choupla, Corpeel, Fluicer, and Sharple. Then, we shifted more ad budget toward top-selling products, ensuring winning products gained higher visibility. Adjusted bidding strategies to prioritize conversions rather than just clicks.

3. Launched new campaigns

We created new targeted campaigns to capture the new customer segments and increase sales opportunities. Our experienced Amazon PPC consultant reactivated older campaigns that had previously generated revenue but were paused. 

4. Real-time monitoring
We implemented weekly performance reviews using in-house Amazon account monitoring software, making it easy to track sales, ACoS, and campaign efficiency. Insights from this 24/7 Amazon account monitoring system were used to refine campaigns dynamically, ensuring the strategy remained aligned with market demand.

Why did this work for the AU market? 

Amazon Australia behaves differently from larger marketplaces:

• Smaller traffic pool

• Higher impact of budget misallocation

• Faster visibility changes when campaigns are optimized correctly

This strategy realigned with the AU ecosystem by focusing on efficiency, relevance, and product-led growth instead of excessive spending.

Results

Key takeaways:

• Total sales increased by 44.6%, reflecting the combined impact of organic and paid strategies.

• Organic sales increased by 70%, indicating that product visibility and discoverability had been significantly improved.

• PPC campaigns became more efficient, reducing ACoS from 17.19% to 16.24%.

• High-selling products like Brizzle and Choupla gained more exposure, driving higher revenue while maintaining cost efficiency.

By combining data-driven ad optimization, strategic budget allocation, and focused attention on winning ASINs, eStore Factory helped Dreamfarm achieve substantial growth in the Australian market. We ensure that every advertising dollar contributes to tangible results while boosting organic ranking on Amazon.