Doubled the Sales with 60% Decreased ACoS

Account stats before outsourcing to eStore Factory:

• Total Sales: $10,221.10

• Total Ordered Items: 505

• PPC Sales: $1,225.14

• PPC ACOS: 41.97%

Account stats after outsourcing to eStore Factory:

• Total Sales: $25,823.59

• Total Ordered Items: 1310

• PPC Sales: $1,427.64

• PPC ACOS: 15.72%

Here’s everything we did to get the results:

• To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords every week

• We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking of each keyword

• Targeted campaigns made with reverse ASIN keyword research of our competitors

• Creation of automatic campaigns to collect crucial data like search terms and negative keywords

• Replenishing the backend search term fields in the product to improve organic visibility