How eStore Factory’s PPC Experts Helped Classica Achieve 31% Sales Growth

Category: Kitchenware & Homeware

Brand overview 

Classica is a proud family-owned company based in Melbourne, Victoria. Over the years, it has grown into one of Australia’s leading suppliers of cookware, glassware, kitchenware, and homewares. Each product is carefully sourced from some of the finest factories around the world to ensure a perfect balance of quality, durability, and affordability. The brand constantly adapts to the latest market trends, offering customers fresh designs and modern solutions that make everyday cooking and living easier.

The challenge

While Classica had a loyal customer base and high-quality products, the brand faced difficulties driving profitable growth on Amazon. Their advertising efforts weren’t delivering the expected results, particularly with the ad efficiency and ROI. Although they were spending a substantial amount on PPC campaigns, leading to higher ACoS and low profitability.

In April 2025, Classica’s total sales stood at $33,349.20, with $16,682.96 from organic sales and $16,666.24 from PPC sales. However, their ACoS was still relatively high at 23.24%, which was eating into their margins. With increased competition in the cookware and homeware categories on Amazon, Classica needed to optimize its Amazon advertising strategy to boost its performance and gain an edge over the competition.

Our approach

eStore Factory’s Amazon PPC management experts focused on refining and enhancing Classica’s PPC campaigns to achieve better results. Their strategy was rooted in three key pillars:

• Targeted bid and budget management: We regularly analyzed campaign performance and adjusted bids and budgets accordingly to focus on the highest-performing products. This ensured that the budget was being used efficiently to drive more sales without overspending.

• Optimized top-selling products: Instead of spreading the ad spend across all products, we shifted the focus to high-converting items like Classica’s best-selling cookware and kitchenware. This strategic reallocation maximized the return on each dollar spent on ads.

• Added negative keywords: We introduced negative keywords to filter out irrelevant traffic that wasn’t converting. This reduced wasted spend and increased the overall efficiency of the campaigns, ensuring that ad spend was focused on converting customers.

Result

Following the implementation of these strategies, Classica saw significant improvements in both overall sales and ad performance:

By optimizing Classica’s PPC campaigns, reallocating budgets, and introducing negative keywords, the brand achieved substantial growth. The improved performance was a direct result of a well-structured Amazon ranking strategy that ensured both PPC and organic sales grew in harmony.

Classica’s success story on Amazon demonstrates that with the right strategies in place, even brands in competitive markets can experience remarkable growth. This case study highlights how continuous optimization and a targeted approach can lead to long-term, sustainable success on Amazon.