PPC Sales Increased by 136% and ACoS Decreased by 50%

Category: Tools & Home Improvement

Brand overview

RS Industries creates durable, stylish, and easy-to-use home hardware and kitchen tools, from secure gate latches to modern barn door handles. However, despite offering premium-quality products, their Amazon ads weren’t reaching the right audience. Their ACoS had climbed to 128.74%, and PPC sales were only $739.65. So, they trusted the eStore Factory to find the fix. In just 30 days, our team helped cut their ACoS by 50%. When the strategy clicks, sales follow.

Challenge

In May 2025, they struggled with a high ACoS and inconsistent PPC results. Their ads were spread across too many campaigns, many of which targeted irrelevant keywords. Although the product quality was excellent, the ad spend wasn’t leading to higher sales. The challenge was clear: improve keyword relevance, reduce wasted spend, and boost sales without increasing the overall ad budget.

Approach 

To achieve the desired results, we took a focused, performance-first approach. Here's what we did:

• Refined the keyword strategy and paused underperforming or irrelevant keywords, which helped improve targeting and lower wasted spend.

• Reduced the number of active campaigns and kept only those with strong past performance, leading to better control and clearer results.

• Added negative keywords to avoid wasting spend and adjusted bids to control ACoS, which contributed to a 50% drop in ACoS.

• Shifted more budget toward high-converting campaigns, which led to a 136% increase in PPC sales.

Achievement 

May 2025

Total sales: $1,222.44
Organic sales: $482.79
PPC sales: $739.65
ACoS: 128.74%

June 2025

Total sales: $2,428.52
Organic sales: $681.51
PPC sales: $1,747.01
ACoS: 78.98%