How STRYDA cut ACoS by 19% while growing sales by 9.6%

Category: Foot Care

Brand overview 

STRYDA is a podiatrist-designed insole brand, known for its cork-based construction and a proprietary trigger point system that helps guide natural foot movement. The product is positioned around fast relief for common foot issues, using targeted support rather than generic cushioning. Being featured on Shark Tank gave the brand strong visibility, but consistent performance on Amazon still depended on efficient traffic and spend management.

The challenge

Sales were steady, but advertising efficiency was holding growth back. PPC was driving volume, yet the ACoS was high, which limited scalability. The goal for eStore Factory was not aggressive expansion but improving efficiency while maintaining overall sales momentum.

Our approach

Instead of introducing new campaigns or restructuring everything, our Amazon marketplace expert’s focus stayed on tightening what already existed.

• The budget was re-allocated toward campaigns and keywords that were already converting well, rather than spreading spend evenly.

• Non-performing search terms and placements were actively filtered out using negative targets.

• Bids and budgets were monitored closely, with frequent, small adjustments based on performance trends rather than one-time changes.

This approach kept the account stable while gradually improving efficiency.

The results

Before (October 2025)

• Total sales: $5,207.80

• Organic sales: $2,246.40

• PPC sales: $2,961.40

• ACoS: 52.66%

After (November 2025)

• Total sales: $5,707.00

• Organic sales: $2,298.40

• PPC sales: $3,408.60

• ACoS: 33.42%

Key insights

• Total sales increased by 9.6%, rising from $5,207.80 to $5,707.00 month-over-month.

• PPC sales increased by 15.1%, rising from $2,961.40 to $3,408.60, indicating stronger conversion rates from paid traffic.

• ACoS dropped from 52.66% to 33.42%, a 19.24 percentage point improvement, indicating that ad spend was being concentrated on higher-intent keywords and placements rather than additional volume.

• Organic sales remained stable, moving from $2,246.40 to $2,298.40, which confirms that paid campaigns supported visibility and conversions without cannibalizing organic demand.

This case highlights the impact of focused account management rather than aggressive expansion. By prioritizing efficient spend, continuous monitoring, and clear decision-making, STRYDA achieved healthier growth and a stronger foundation for scaling in the US market.