Amazon recently announced the launch of “Buy with Prime“, a service that lets online merchants leverage Amazon’s vast fulfillment network to fulfill orders they receive on their eCommerce store.
Merchants using “Buy with Prime” will be able to put the coveted Prime badge on all eligible products listed in their online store. With Buy with Prime, online sellers can also offer fast, free delivery to their shoppers without relying on other shipping services like FedEx and UPS. Amazon will charge a fee depending on the card processor and fulfillment complications.
By introducing “Buy with Prime,” Amazon is also directly competing with shipping services like FedEx and UPS.
Buy with Prime creates a win-win situation for both: online merchants and prime members. Prime members can get the broadest possible selection, low prices, and a convenient shopping experience even outside Amazon. Online merchants can use Amazon’s fulfillment network to seamlessly deliver orders. Amazon will also manage free returns for eligible orders.
Buy with Prime is currently invite-only for merchants using Fulfillment by Amazon (FBA), but we anticipate it will be rolled out to all online sellers very soon. If you’re interested, you can register here.
Schedule a meeting with your eCommerce consultant to know how you can add “Buy with Prime” functionality to your online store.