Introduction
Our client is a UK-based seller specializing in cardboard boxes. Despite their presence on the Amazon marketplace since 2017, sales remained stagnant. Then, in January they partnered with us and what followed in February was nothing short of extraordinary. Sales skyrocketed to £181,782, smashing all previous records. This is the case study of how our client’s sales went from stagnant to stellar with our help.
Challenge
Navigating the competitive landscape of Amazon’s UK marketplace posed significant challenges for us, especially considering their limited sales history since 2017. With minimal brand recognition and a lack of optimized listings, our initial hurdle was establishing a strong foothold in the market. The absence of effective advertising strategies and a scarcity of customer reviews hindered our ability to drive traffic and conversions. The task of creating compelling product imagery and optimizing listings from scratch demanded meticulous attention to detail and a deep understanding of Amazon’s algorithm. Overcoming these obstacles required a comprehensive approach, combining strategic planning, meticulous execution, and continuous optimization to achieve our sales targets and propel the brand to new heights.
Approach
Our client’s Amazon presence needed a complete overhaul, from listings to campaigns. When we began, their Amazon sales were struggling despite being around for a few years. So, we had to start from the ground up and rethink how they were selling on Amazon.
- Listing optimization: Our team has to work to make the product listings look better and be easier to find when people search for them. This meant changing the titles, descriptions, and other details to make them more attractive and show up higher in search results.
- Image enhancement: Next was upgrading product images to enhance their appeal and professionalism. We undertook the task of creating high-quality, visually compelling images that accurately showcased the products’ features and benefits. This was essential for capturing the attention of potential customers and encouraging conversions.
- Campaign creation: Given the need to boost visibility and drive traffic to the listings, we started creating new advertising campaigns. These campaigns were strategically designed to target relevant audiences and promote our client’s products effectively across the Amazon platform.
- Campaign overhaul: In addition to creating new campaigns, we conducted a thorough overhaul of existing campaigns. This involved analyzing performance metrics, refining targeting parameters, adjusting bidding strategies, and optimizing ad creatives to maximize ROI and drive sales.
- Review acquisition: Building a positive reputation through customer reviews was imperative for establishing trust and credibility. To address this challenge, we implemented strategies to encourage satisfied customers to leave reviews.
- Target setting: Setting ambitious yet achievable sales targets was essential for driving performance and measuring success. We worked closely with our client to establish clear objectives.
Achievement
Business growth from January 2024 to February 2024
January 2024
PPC sales: £37,173
% of sales New to Brand: 84.81%
Spend: £9,646
Total sales: £87,521
February 2024
PPC sales: £1,81,782
% of sales New to Brand: 89.3%
Spend: £50,545
Total sales: £295,290
- Advertising efforts led to a remarkable increase in PPC sales, with revenues soaring from £37,173 in January 2024 to £181,782 in February 2024, representing a staggering growth of 389.54%.
- The enhanced effectiveness of advertising campaigns resulted in a substantial improvement in the percentage of sales attributed to New to Brand customers, rising from 84.81% to 89.3%, signifying a 4.49% increase in brand penetration within the target market.
- Implementation of targeted advertising strategies and refined campaign management processes contributed to a notable enhancement in conversion rates, leveraging data-driven insights to optimize ad performance and drive higher customer engagement and purchase intent.
- The comprehensive overhaul of advertising campaigns, coupled with strategic adjustments informed by data analysis, resulted in a significant improvement in ROI, with advertising spend generating a more substantial return on investment and maximizing revenue growth.