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Amazon Seller Central
How to find Merchant Token Amazon
How to find Merchant Token Amazon
Back to Page
Amazon Seller Central
How to find Merchant Token Amazon
TL;DR
Your Amazon Merchant Token is a unique ID used to securely connect your Seller account to third-party apps, tools, and APIs.
You need the token for inventory tools, order management systems, and integrations with Amazon MWS or SP-API.
To find it, log into Seller Central, go to Settings > Account Info > Business Information, and click on Merchant Token.
If you can't find it, check your user permissions or contact Amazon Seller Support for help.
The Merchant Token is not the same as your Seller ID; it should be kept private and secure.
Only share your token with trusted tools or consultants, and reach out to our Amazon experts if you need help managing integrations.
Did you know your Amazon Merchant Token is one of the most important parts of your seller account? Many sellers don’t know what it is or where to find it, but it’s something you’ll need for tools, integrations, and working with Amazon’s API or third-party services.
Your Merchant Token is a special code that helps identify your Amazon seller account. You’ll often need it when connecting your account to software, managing inventory through external systems, or getting help from developers or Amazon consultants.
However, Amazon doesn’t show this token in a very obvious place, which can make it hard to find especially if you’re new. In this guide, we’ll explain what an Amazon Merchant Token is, why you need it, how to find it inside Seller Central, and how to keep it safe. We’ll also help you understand the difference between a merchant token and your seller ID.
What is an Amazon Merchant Token?
An Amazon Merchant Token is a unique identifier assigned to your Amazon Seller account. It acts like an account ID that helps Amazon and third-party tools recognize your store when connecting to external systems or APIs. While buyers don’t see this token, it plays an important role behind the scenes.
You’ll often need your Merchant Token when setting up third-party tools, using Amazon’s MWS (Marketplace Web Services), or integrating with inventory and order management platforms. It allows secure communication between your Amazon account and external applications.
Think of it as a secure way to link your account without sharing your login details. It’s especially useful for developers, virtual assistants, or agencies helping you manage your store. Your Merchant Token never changes and is tied to your account. It’s different from your seller ID, though both are used for account identification in different places. Always keep your merchant token safe and don’t share it publicly.
Why do you need your Merchant Token?
You need your Amazon Merchant Token when connecting your Seller account to third-party tools, apps, or software that help manage your Amazon business. This token acts like a secure ID that allows external systems to communicate with your Amazon account without needing your login credentials.
For example, if you're using an inventory management tool, advertising dashboard, analytics software, or automation platform, they will often ask for your Merchant Token during setup. The token ensures that the tool can pull data like orders, listings, and customer info from your Amazon account in a secure and authorized way.
Developers also use the Merchant Token when working with Amazon MWS (Marketplace Web Services) or SP-API to build custom solutions for your store. Without this token, those services won’t be able to access or sync with your seller account.
In short, the Merchant Token is essential if you want to integrate your store with external tools, streamline operations, or work with an Amazon consulting agency. It helps keep your account secure while still giving you access to the tools you need to grow your business. Just be sure to store it safely and only share it with trusted services.
Where to find my Amazon Seller ID (Merchant Token)?
Your Amazon Seller ID (Merchant Token) is located within your Seller Central account, specifically under the Account Info section.
Once you’re logged into Seller Central, the Merchant Token can be found as part of your Business Information.
This section holds key identifiers and settings related to your seller account.
The Merchant Token is not prominently displayed on the dashboard, which is why many sellers aren’t immediately aware of its location. But it’s stored securely within the account settings, making it accessible only to authorized users of your account.
If you are managing your Amazon account in a different country or using a different interface (like Vendor Central), the section name or label might slightly vary, but it will still be found within the account or business settings area.
If you're unable to see it, you might be logged in with limited user permissions. In such cases, access is only available through the primary seller account. You’ll now see your Merchant Token, which is a combination of letters and numbers.
This token acts like an ID that allows approved tools or developers to access data from your account securely without needing your Amazon login. It's important to keep this token private. Only share it with trusted apps or consultants when needed for integrations like Amazon MWS, SP-API, or inventory management systems.
If you don’t see the Merchant Token section or are using Amazon in a different country, the steps might vary slightly but the option is usually under Account Info. Always make sure to store this token securely, as it provides access to sensitive parts of your Amazon Seller account.
What to do if you can’t find your token?
If you can’t find your Amazon Merchant Token, don’t worry it’s usually a simple fix.
First, make sure you’re logged into the correct Seller Central account. Then go to Settings > Account Info > Business Information and look for the Merchant Token section.
If it’s still not visible, it could be due to limited account permissions. In that case, contact your account administrator or try accessing it from the primary user account.
If you’re still having trouble, reach out to Amazon Seller Support for assistance. They can guide you through the process or help recover the token if needed.
Is the Merchant Token the same as your seller ID?
No, your Amazon Merchant Token is not the same as your Seller ID. Both are unique identifiers, but they serve different purposes. Your seller ID is a public-facing identifier used within Amazon’s marketplace to identify your store.
On the other hand, your Merchant Token is used primarily for third-party integrations, APIs, and external applications that connect with your Amazon Seller account. While both are important, the Merchant Token is more sensitive and should be kept private.
You’ll typically need your Merchant Token when setting up tools or software that manage orders, listings, or other Amazon business operations outside of Seller Central.
Where to use your Merchant Token?
Your Amazon Merchant Token is a unique code that helps connect your Amazon Seller account to outside tools or services. You usually use it when setting up third-party apps like shipping tools, inventory managers, or order processing software.
These tools need your token to safely link to your Amazon account and help manage your business tasks. You might also use your Merchant Token when connecting to Amazon MWS (Marketplace Web Services) or other platforms that support your Amazon store. Think of it like a key that gives software permission to work with your account.
Because it gives access to your data, only share it with trusted tools or services. Most apps will tell you exactly where to enter the token during setup. Always keep your merchant token private and secure. Don’t post it online or share it with people you don’t trust. It’s an important part of protecting your Amazon business.
How to keep your Merchant Token secure
Keeping your Amazon Merchant Token secure is important to protect your seller account. Never share your token publicly or with untrusted third-party tools. Only use it with verified apps or services that clearly explain why they need access.
Avoid storing the token in shared files or emails. If you’re working with a team, limit access to only those who need it. Also, monitor your account regularly for any unusual activity. If you suspect your token has been exposed, contact Amazon support and consider revoking access. Treat your Merchant Token like a password; it's a key to your business. You can opt for the Amazon consulting firm to manage your account proactively.
How to find your Merchant Token in Seller Central
Finding your Amazon Merchant Token in Seller Central is a simple process if you know where to look. This unique ID helps you connect your Amazon account to third-party apps and tools, especially when managing orders or integrating services outside of Amazon.
Here’s how to find it:
Log in to Amazon Seller Central: Go to https://sellercentral.amazon.com and sign in with your Seller credentials.
Navigate to account info: Hover over the settings menu in the top-right corner. From the dropdown, click on account info.
Find the Merchant Token: On the Account info page, look for a section called Business Information. under that, click on Merchant Token.
Copy the token: your unique Merchant Token will be displayed on this page. You can copy and save it securely for use in third-party tools or integrations.
If you don’t see the option or can’t access it, ensure you have admin permissions on the account or contact Amazon Seller support for help. always store this token securely, as it links directly to your seller data.
Final words
Your Amazon Merchant Token is a unique ID that plays an important role in connecting your account to third-party apps, managing integrations, and syncing your store’s data. Whether you're using external tools or working with developers, knowing how to find and use your Merchant Token is key. Make sure to keep it safe and secure to protect your account.
If you’re unsure how to use it properly or need help setting up integrations, our Amazon consultants are here to help. We’ll guide you step by step, so your account stays secure and your business runs smoothly.
TL;DR
Your Amazon Merchant Token is a unique ID used to securely connect your Seller account to third-party apps, tools, and APIs.
You need the token for inventory tools, order management systems, and integrations with Amazon MWS or SP-API.
To find it, log into Seller Central, go to Settings > Account Info > Business Information, and click on Merchant Token.
If you can't find it, check your user permissions or contact Amazon Seller Support for help.
The Merchant Token is not the same as your Seller ID; it should be kept private and secure.
Only share your token with trusted tools or consultants, and reach out to our Amazon experts if you need help managing integrations.
Did you know your Amazon Merchant Token is one of the most important parts of your seller account? Many sellers don’t know what it is or where to find it, but it’s something you’ll need for tools, integrations, and working with Amazon’s API or third-party services.
Your Merchant Token is a special code that helps identify your Amazon seller account. You’ll often need it when connecting your account to software, managing inventory through external systems, or getting help from developers or Amazon consultants.
However, Amazon doesn’t show this token in a very obvious place, which can make it hard to find especially if you’re new. In this guide, we’ll explain what an Amazon Merchant Token is, why you need it, how to find it inside Seller Central, and how to keep it safe. We’ll also help you understand the difference between a merchant token and your seller ID.
What is an Amazon Merchant Token?
An Amazon Merchant Token is a unique identifier assigned to your Amazon Seller account. It acts like an account ID that helps Amazon and third-party tools recognize your store when connecting to external systems or APIs. While buyers don’t see this token, it plays an important role behind the scenes.
You’ll often need your Merchant Token when setting up third-party tools, using Amazon’s MWS (Marketplace Web Services), or integrating with inventory and order management platforms. It allows secure communication between your Amazon account and external applications.
Think of it as a secure way to link your account without sharing your login details. It’s especially useful for developers, virtual assistants, or agencies helping you manage your store. Your Merchant Token never changes and is tied to your account. It’s different from your seller ID, though both are used for account identification in different places. Always keep your merchant token safe and don’t share it publicly.
Why do you need your Merchant Token?
You need your Amazon Merchant Token when connecting your Seller account to third-party tools, apps, or software that help manage your Amazon business. This token acts like a secure ID that allows external systems to communicate with your Amazon account without needing your login credentials.
For example, if you're using an inventory management tool, advertising dashboard, analytics software, or automation platform, they will often ask for your Merchant Token during setup. The token ensures that the tool can pull data like orders, listings, and customer info from your Amazon account in a secure and authorized way.
Developers also use the Merchant Token when working with Amazon MWS (Marketplace Web Services) or SP-API to build custom solutions for your store. Without this token, those services won’t be able to access or sync with your seller account.
In short, the Merchant Token is essential if you want to integrate your store with external tools, streamline operations, or work with an Amazon consulting agency. It helps keep your account secure while still giving you access to the tools you need to grow your business. Just be sure to store it safely and only share it with trusted services.
Where to find my Amazon Seller ID (Merchant Token)?
Your Amazon Seller ID (Merchant Token) is located within your Seller Central account, specifically under the Account Info section.
Once you’re logged into Seller Central, the Merchant Token can be found as part of your Business Information.
This section holds key identifiers and settings related to your seller account.
The Merchant Token is not prominently displayed on the dashboard, which is why many sellers aren’t immediately aware of its location. But it’s stored securely within the account settings, making it accessible only to authorized users of your account.
If you are managing your Amazon account in a different country or using a different interface (like Vendor Central), the section name or label might slightly vary, but it will still be found within the account or business settings area.
If you're unable to see it, you might be logged in with limited user permissions. In such cases, access is only available through the primary seller account. You’ll now see your Merchant Token, which is a combination of letters and numbers.
This token acts like an ID that allows approved tools or developers to access data from your account securely without needing your Amazon login. It's important to keep this token private. Only share it with trusted apps or consultants when needed for integrations like Amazon MWS, SP-API, or inventory management systems.
If you don’t see the Merchant Token section or are using Amazon in a different country, the steps might vary slightly but the option is usually under Account Info. Always make sure to store this token securely, as it provides access to sensitive parts of your Amazon Seller account.
What to do if you can’t find your token?
If you can’t find your Amazon Merchant Token, don’t worry it’s usually a simple fix.
First, make sure you’re logged into the correct Seller Central account. Then go to Settings > Account Info > Business Information and look for the Merchant Token section.
If it’s still not visible, it could be due to limited account permissions. In that case, contact your account administrator or try accessing it from the primary user account.
If you’re still having trouble, reach out to Amazon Seller Support for assistance. They can guide you through the process or help recover the token if needed.
Is the Merchant Token the same as your seller ID?
No, your Amazon Merchant Token is not the same as your Seller ID. Both are unique identifiers, but they serve different purposes. Your seller ID is a public-facing identifier used within Amazon’s marketplace to identify your store.
On the other hand, your Merchant Token is used primarily for third-party integrations, APIs, and external applications that connect with your Amazon Seller account. While both are important, the Merchant Token is more sensitive and should be kept private.
You’ll typically need your Merchant Token when setting up tools or software that manage orders, listings, or other Amazon business operations outside of Seller Central.
Where to use your Merchant Token?
Your Amazon Merchant Token is a unique code that helps connect your Amazon Seller account to outside tools or services. You usually use it when setting up third-party apps like shipping tools, inventory managers, or order processing software.
These tools need your token to safely link to your Amazon account and help manage your business tasks. You might also use your Merchant Token when connecting to Amazon MWS (Marketplace Web Services) or other platforms that support your Amazon store. Think of it like a key that gives software permission to work with your account.
Because it gives access to your data, only share it with trusted tools or services. Most apps will tell you exactly where to enter the token during setup. Always keep your merchant token private and secure. Don’t post it online or share it with people you don’t trust. It’s an important part of protecting your Amazon business.
How to keep your Merchant Token secure
Keeping your Amazon Merchant Token secure is important to protect your seller account. Never share your token publicly or with untrusted third-party tools. Only use it with verified apps or services that clearly explain why they need access.
Avoid storing the token in shared files or emails. If you’re working with a team, limit access to only those who need it. Also, monitor your account regularly for any unusual activity. If you suspect your token has been exposed, contact Amazon support and consider revoking access. Treat your Merchant Token like a password; it's a key to your business. You can opt for the Amazon consulting firm to manage your account proactively.
How to find your Merchant Token in Seller Central
Finding your Amazon Merchant Token in Seller Central is a simple process if you know where to look. This unique ID helps you connect your Amazon account to third-party apps and tools, especially when managing orders or integrating services outside of Amazon.
Here’s how to find it:
Log in to Amazon Seller Central: Go to https://sellercentral.amazon.com and sign in with your Seller credentials.
Navigate to account info: Hover over the settings menu in the top-right corner. From the dropdown, click on account info.
Find the Merchant Token: On the Account info page, look for a section called Business Information. under that, click on Merchant Token.
Copy the token: your unique Merchant Token will be displayed on this page. You can copy and save it securely for use in third-party tools or integrations.
If you don’t see the option or can’t access it, ensure you have admin permissions on the account or contact Amazon Seller support for help. always store this token securely, as it links directly to your seller data.
Final words
Your Amazon Merchant Token is a unique ID that plays an important role in connecting your account to third-party apps, managing integrations, and syncing your store’s data. Whether you're using external tools or working with developers, knowing how to find and use your Merchant Token is key. Make sure to keep it safe and secure to protect your account.
If you’re unsure how to use it properly or need help setting up integrations, our Amazon consultants are here to help. We’ll guide you step by step, so your account stays secure and your business runs smoothly.
TL;DR
Your Amazon Merchant Token is a unique ID used to securely connect your Seller account to third-party apps, tools, and APIs.
You need the token for inventory tools, order management systems, and integrations with Amazon MWS or SP-API.
To find it, log into Seller Central, go to Settings > Account Info > Business Information, and click on Merchant Token.
If you can't find it, check your user permissions or contact Amazon Seller Support for help.
The Merchant Token is not the same as your Seller ID; it should be kept private and secure.
Only share your token with trusted tools or consultants, and reach out to our Amazon experts if you need help managing integrations.
Did you know your Amazon Merchant Token is one of the most important parts of your seller account? Many sellers don’t know what it is or where to find it, but it’s something you’ll need for tools, integrations, and working with Amazon’s API or third-party services.
Your Merchant Token is a special code that helps identify your Amazon seller account. You’ll often need it when connecting your account to software, managing inventory through external systems, or getting help from developers or Amazon consultants.
However, Amazon doesn’t show this token in a very obvious place, which can make it hard to find especially if you’re new. In this guide, we’ll explain what an Amazon Merchant Token is, why you need it, how to find it inside Seller Central, and how to keep it safe. We’ll also help you understand the difference between a merchant token and your seller ID.
What is an Amazon Merchant Token?
An Amazon Merchant Token is a unique identifier assigned to your Amazon Seller account. It acts like an account ID that helps Amazon and third-party tools recognize your store when connecting to external systems or APIs. While buyers don’t see this token, it plays an important role behind the scenes.
You’ll often need your Merchant Token when setting up third-party tools, using Amazon’s MWS (Marketplace Web Services), or integrating with inventory and order management platforms. It allows secure communication between your Amazon account and external applications.
Think of it as a secure way to link your account without sharing your login details. It’s especially useful for developers, virtual assistants, or agencies helping you manage your store. Your Merchant Token never changes and is tied to your account. It’s different from your seller ID, though both are used for account identification in different places. Always keep your merchant token safe and don’t share it publicly.
Why do you need your Merchant Token?
You need your Amazon Merchant Token when connecting your Seller account to third-party tools, apps, or software that help manage your Amazon business. This token acts like a secure ID that allows external systems to communicate with your Amazon account without needing your login credentials.
For example, if you're using an inventory management tool, advertising dashboard, analytics software, or automation platform, they will often ask for your Merchant Token during setup. The token ensures that the tool can pull data like orders, listings, and customer info from your Amazon account in a secure and authorized way.
Developers also use the Merchant Token when working with Amazon MWS (Marketplace Web Services) or SP-API to build custom solutions for your store. Without this token, those services won’t be able to access or sync with your seller account.
In short, the Merchant Token is essential if you want to integrate your store with external tools, streamline operations, or work with an Amazon consulting agency. It helps keep your account secure while still giving you access to the tools you need to grow your business. Just be sure to store it safely and only share it with trusted services.
Where to find my Amazon Seller ID (Merchant Token)?
Your Amazon Seller ID (Merchant Token) is located within your Seller Central account, specifically under the Account Info section.
Once you’re logged into Seller Central, the Merchant Token can be found as part of your Business Information.
This section holds key identifiers and settings related to your seller account.
The Merchant Token is not prominently displayed on the dashboard, which is why many sellers aren’t immediately aware of its location. But it’s stored securely within the account settings, making it accessible only to authorized users of your account.
If you are managing your Amazon account in a different country or using a different interface (like Vendor Central), the section name or label might slightly vary, but it will still be found within the account or business settings area.
If you're unable to see it, you might be logged in with limited user permissions. In such cases, access is only available through the primary seller account. You’ll now see your Merchant Token, which is a combination of letters and numbers.
This token acts like an ID that allows approved tools or developers to access data from your account securely without needing your Amazon login. It's important to keep this token private. Only share it with trusted apps or consultants when needed for integrations like Amazon MWS, SP-API, or inventory management systems.
If you don’t see the Merchant Token section or are using Amazon in a different country, the steps might vary slightly but the option is usually under Account Info. Always make sure to store this token securely, as it provides access to sensitive parts of your Amazon Seller account.
What to do if you can’t find your token?
If you can’t find your Amazon Merchant Token, don’t worry it’s usually a simple fix.
First, make sure you’re logged into the correct Seller Central account. Then go to Settings > Account Info > Business Information and look for the Merchant Token section.
If it’s still not visible, it could be due to limited account permissions. In that case, contact your account administrator or try accessing it from the primary user account.
If you’re still having trouble, reach out to Amazon Seller Support for assistance. They can guide you through the process or help recover the token if needed.
Is the Merchant Token the same as your seller ID?
No, your Amazon Merchant Token is not the same as your Seller ID. Both are unique identifiers, but they serve different purposes. Your seller ID is a public-facing identifier used within Amazon’s marketplace to identify your store.
On the other hand, your Merchant Token is used primarily for third-party integrations, APIs, and external applications that connect with your Amazon Seller account. While both are important, the Merchant Token is more sensitive and should be kept private.
You’ll typically need your Merchant Token when setting up tools or software that manage orders, listings, or other Amazon business operations outside of Seller Central.
Where to use your Merchant Token?
Your Amazon Merchant Token is a unique code that helps connect your Amazon Seller account to outside tools or services. You usually use it when setting up third-party apps like shipping tools, inventory managers, or order processing software.
These tools need your token to safely link to your Amazon account and help manage your business tasks. You might also use your Merchant Token when connecting to Amazon MWS (Marketplace Web Services) or other platforms that support your Amazon store. Think of it like a key that gives software permission to work with your account.
Because it gives access to your data, only share it with trusted tools or services. Most apps will tell you exactly where to enter the token during setup. Always keep your merchant token private and secure. Don’t post it online or share it with people you don’t trust. It’s an important part of protecting your Amazon business.
How to keep your Merchant Token secure
Keeping your Amazon Merchant Token secure is important to protect your seller account. Never share your token publicly or with untrusted third-party tools. Only use it with verified apps or services that clearly explain why they need access.
Avoid storing the token in shared files or emails. If you’re working with a team, limit access to only those who need it. Also, monitor your account regularly for any unusual activity. If you suspect your token has been exposed, contact Amazon support and consider revoking access. Treat your Merchant Token like a password; it's a key to your business. You can opt for the Amazon consulting firm to manage your account proactively.
How to find your Merchant Token in Seller Central
Finding your Amazon Merchant Token in Seller Central is a simple process if you know where to look. This unique ID helps you connect your Amazon account to third-party apps and tools, especially when managing orders or integrating services outside of Amazon.
Here’s how to find it:
Log in to Amazon Seller Central: Go to https://sellercentral.amazon.com and sign in with your Seller credentials.
Navigate to account info: Hover over the settings menu in the top-right corner. From the dropdown, click on account info.
Find the Merchant Token: On the Account info page, look for a section called Business Information. under that, click on Merchant Token.
Copy the token: your unique Merchant Token will be displayed on this page. You can copy and save it securely for use in third-party tools or integrations.
If you don’t see the option or can’t access it, ensure you have admin permissions on the account or contact Amazon Seller support for help. always store this token securely, as it links directly to your seller data.
Final words
Your Amazon Merchant Token is a unique ID that plays an important role in connecting your account to third-party apps, managing integrations, and syncing your store’s data. Whether you're using external tools or working with developers, knowing how to find and use your Merchant Token is key. Make sure to keep it safe and secure to protect your account.
If you’re unsure how to use it properly or need help setting up integrations, our Amazon consultants are here to help. We’ll guide you step by step, so your account stays secure and your business runs smoothly.
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
SERVICES FOR AMAZON
Product Setup ON AMAZON
GRAPHICS & BRANDING SERVICES
© Copyright 2014 - 2025. All Rights Reserved.
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
SERVICES FOR AMAZON
Product Setup ON AMAZON
GRAPHICS & BRANDING SERVICES
© Copyright 2014 - 2025. All Rights Reserved.
eStore Factory is a full-service Amazon agency dedicated to building end-to-end strategies for brands of all sizes.
SERVICES FOR AMAZON
Product Setup ON AMAZON
GRAPHICS & BRANDING SERVICES
© Copyright 2014 - 2025. All Rights Reserved.