Little-Known Spooky Sales Tricks for Amazon Halloween 2025

TL;DR

• Halloween is not just for costumes and candy, Amazon sellers can boost sales by offering Halloween-themed bundles like "spooky party packs" or "Halloween décor" using Amazon Virtual Multipacks (VMPs).

• Long-tail seasonal keywords like "spooky table decorations for kids" and "Halloween party kitchen ideas" can help your products stand out with higher conversion rates and less competition.

• Last-minute shoppers are a key segment: highlight FBA fast shipping and use Lightning Deals to attract procrastinators looking for quick delivery before Halloween.

• Don’t stop after October 31, re-market Halloween products as holiday décor for Christmas or Thanksgiving party supplies to extend the selling season.

• Use creative A+ Content and seasonal storefront tweaks like Halloween-themed banners and spooky visuals to increase conversions and build seasonal urgency.

Ready to make this Halloween your most profitable yet? It’s not just about costumes and candy; there are endless opportunities to boost your Amazon sales this season. 

With the right Halloween marketing ideas, sellers can turn everyday products into Halloween must-haves. From creating seasonal bundles with Amazon Virtual Multipacks to using spooky keywords and themed images, small tweaks can make a big difference. 

Target last-minute shoppers with quick shipping options or highlight items that can double as holiday décor. And here's why you should act now: About 70% of Americans are planning to participate in Halloween celebrations in 2025. That’s a huge market waiting to be tapped.

So, this Halloween, be creative, offering value, and tapping into the spirit of the season. Don’t just capitalize on the seasonal demand and watch your sales grow.

Look beyond just costumes and candy

Halloween isn’t just about costumes and candy; it’s a huge opportunity for you to boost sales across categories you might not even expect. While everyone’s thinking about masks and sweets, there’s a whole world of “spooky” possibilities waiting to be tapped.

Source: Analyzify 

Take home and kitchen products, for example. You can create Halloween-themed bundles like serving trays, bakeware, or even cocktail kits. A simple “spooky” twist, think pumpkin-shaped cookie cutters, skeleton serving spoons, or black and orange party plates, can make everyday products suddenly seasonal must-haves.

Did you know that around 15.2% of US shoppers love dressing up their pets in costumes for Halloween? 

Yet, pet products are often an overlooked goldmine during Halloween. From dog costumes to reflective collars and festive pet bandanas, there’s a huge market for pet owners who want to include their furry friends in the Halloween fun.

Just like pet products, even regular beauty items can be given a festive spin. By adding that Halloween twist, you’ll make your products more appealing to seasonal buyers, creating the perfect mix of fun and practicality that sells. 

Temporary hair colors, face paints, themed nail art kits, or glitter makeup are perfect for Halloween. Even regular products can get a festive angle, making them more appealing for seasonal buyers.

The trick is simple: add a Halloween angle to your existing inventory. It doesn’t have to be complicated; just a clever title, seasonal keywords, or themed images can make your listings stand out. In fact, this is the best way to market your business during Halloween.

Non-traditional products can suddenly feel essential for Halloween shoppers, and smart sellers can ride this seasonal rush without adding new inventory. Whether you’re new to the seasonal game or looking to improve your strategy, working with an Amazon seller consulting agency can give you valuable insights and help optimize your listings for maximum impact. 

With the right guidance, you can make the most of Halloween trends and ensure your products stand out to the right customers. 

Sell more this season with Amazon bundled packs

Amazon has just launched a Virtual Multipack aimed at boosting sales and making it easier for sellers to offer bundled deals. This new feature focuses on FBA brand-owned ASINs with strong customer demand for multi-unit purchases. 

Amazon creates virtual multipack listings on your behalf, which will appear as part of the same variation family as your single-pack ASIN. If you don’t have an existing variation family, Amazon will create one for you. This is an exciting opportunity for Amazon USA sellers to tap into the growing demand for affordable Halloween options.

Many consumers are more price-conscious this year, looking for ways to celebrate without overspending. They’re focused on cost-effective costumes, decorations, and treats that still bring the festive spirit to life. By offering value-driven bundles, you can meet this demand while increasing your sales.

How to make the best use of this trend?

• Highlighting affordable options and value deals can resonate with shoppers who want to enjoy Halloween without stretching their budgets. 

• Virtual Multipacks allow you to create seasonal packs like “Halloween Party Packs” or “Spooky Treat Bundles,” offering customers a chance to purchase multiple items at a discounted rate. 

• These bundles can drive bulk purchases and maximize your sales potential during the Halloween season.

Why does this matter?

The Virtual Multipack feature allows you to easily bundle products together, without investing in new packaging or managing extra inventory. Whether it’s a themed bundle or simply a value deal, you can meet customers’ needs for affordable Halloween options while still standing out from competitors.

By using Virtual Multipacks, you can create bundles that speak directly to price-conscious buyers, ensuring you capture sales during this high-demand, cost-sensitive season.

Seasonal keywords are a hidden treasure

As Halloween approaches, many Amazon USA sellers focus on generic terms like "Halloween costume" or "spooky decorations." But if you really want to stand out, it’s time to get smarter with your keyword strategy.

Think about the specific products shoppers are searching for, like “spooky table decorations for kids” or “black and orange fairy lights.” These long-tail seasonal keywords often have less competition and higher conversion rates because they target customers with clear intent.

Well, shoppers are becoming more specific in their searches. Instead of typing broad terms like “Halloween candy,” consumers now search for exact items like “freeze-dried candy.” This shift shows that they know exactly what they want and are actively looking for it.

For Amazon USA sellers, this is a huge opportunity. Keyword pivoting, shifting your focus to these precise search terms, can significantly boost your sales, even for products that aren't traditionally seen as "Halloween-specific." 

By applying Amazon keywords best practices, you can optimize your listings for long-tail seasonal keywords, making it easier for shoppers to find your products. Focusing on specific, high-intent terms ensures your products stand out, helping you capture a larger share of the Halloween market without relying on generic keywords.

So, when selling through Amazon, don’t just go for generic Halloween terms. Instead, use long-tail, product-specific keywords to get your products in front of the right shoppers, and make it easier for them to find what they’re really looking for this Halloween season.

How to win over last-minute buyers

We all know that some shoppers just can’t help but leave their Halloween shopping to the last minute. As we get closer to October 31, many buyers will still be scrambling for costumes, decorations, and party supplies. This is where you can step in and take advantage of the last-minute rush. 

U.S. Halloween Spending Trends (2005–2024)
Source: Statista

By selling to Amazon through FBA and highlighting fast shipping options, you can attract those last-minute shoppers who need their products delivered on time. Start by using FBA fast shipping as a unique selling point (USP) in your titles and bullet points. 

Buyers looking for items to arrive before Halloween will be drawn to your listings if you highlight quick delivery options. Phrases like “Ships fast with FBA” or “Get it before Halloween” can attract these procrastinators who are worried about getting their orders in time.

Another great way to appeal to these last-minute shoppers is by running “Lightning Deals”. These limited-time discounts can create urgency, prompting customers to make quicker decisions. Procrastinators are looking for deals, so make sure your product is a tempting offer. You can even set these deals to run during peak shopping hours in the lead-up to Halloween.

Also, make sure you emphasize the “arrives before Halloween” messaging in your ads. Let potential buyers know upfront that they can still get their items in time for the big day. This strategy helps build trust and reassures customers that they won’t miss out on Halloween fun.

By focusing on last-minute buyers with the right messaging, fast shipping, and time-sensitive offers, you can drive more sales and stand out during this peak season.

What to do after Halloween

Halloween doesn’t have to end on October 31! As an Amazon seller, this time offers a fantastic opportunity to turn leftover Halloween stock into new sales and prepare for the upcoming holiday season. Here are some positive and effective strategies to keep the momentum going:

• Run post-Halloween clearance sales: Don’t let your Halloween stock sit idle. Offer special post-Halloween discounts to clear out inventory quickly. This not only helps make room for new products, but it also gives customers a reason to buy those last-minute treats and decorations they might have missed.

• Re-market Halloween items for the holidays: Halloween products like LED lights, décor, and themed kitchenware don’t have to be limited to Halloween. Rebrand them as holiday décor for Christmas or party supplies for Thanksgiving. This allows you to keep those products in the market longer, giving them a fresh appeal for upcoming seasonal events.

• Collect valuable data for future campaigns: Use this time to analyze which Halloween items performed best. This data will help you refine your targeting for Thanksgiving and Black Friday campaigns, ensuring you focus your marketing efforts on products with the most potential.

• Start early for holiday sales: By focusing on clearance and rebranding, you’re not just moving leftover stock; you’re setting yourself up for a strong holiday season. The sooner you start, the more prepared you’ll be to capture that holiday sales rush.

By turning Halloween leftovers into smart sales strategies, you’re not just clearing inventory; you’re setting yourself up for success with minimal waste, higher profits, and a smooth transition into the next big sales event.

Simple updates to A+ Content and Storefront

While discounts are great, design tweaks are just as powerful in driving Halloween sales. Instead of just lowering prices, Amazon USA sellers can leverage creative design to create a seasonal urgency that captures customers' attention.

Start by adding Halloween-themed banners to your storefront. A simple, festive banner with a "Spooky Specials" message can instantly catch the eye and make your brand feel in tune with the season. This gives your customers a fun, engaging shopping experience and reminds them that it’s Halloween time, perfect for impulse buys.

Next, enhance your Amazon A+ Content with orange and black visuals, classic Halloween colors that immediately signal the season. You can highlight key products with Halloween-themed descriptions or create a visually appealing story that ties your brand to the spooky spirit of the holiday.

Lastly, feature a “Spooky Specials” page in your brand store, where you showcase Halloween-related products and exclusive deals. This can help boost conversions by guiding shoppers directly to Halloween deals, making it easier for them to shop in a focused, fun environment.

By adding these design tweaks, you’re not only creating a seasonal vibe but also motivating shoppers to make quicker decisions. Seasonal urgency, combined with a fun, engaging experience, can significantly boost your conversions and overall sales.

Key takeaways

Halloween is your chance to boost sales with some creative thinking. Forget just costumes and candy this season, there’s a world of spooky opportunities waiting for you. Whether it’s bundling products, using clever keywords, or adding a Halloween twist to everyday items, the growth potential is huge.

Partnering with Amazon marketplace experts can help you refine your approach, ensuring you stand out in a crowded marketplace.

And why stop in the U.S.? 

Selling globally on Amazon can open up even more opportunities to tap into Halloween sales worldwide.