What is a Multi Buy Discount on Amazon

TL;DR 

• Multi-buy discounts encourage customers to buy multiple items by offering them a discount.

• These deals help sellers increase order sizes, boost sales, and improve product rankings.

• Common types of multi-buy promotions include “Buy X, Save Y%,” multi-pack discounts, and spend-threshold discounts.

• Setting up a multi-buy promotion in Seller Central involves creating a new “Money off” promotion and specifying the quantity, discount, and eligible products.

• Best practices for success include offering clear and meaningful discounts, targeting popular products, and keeping promotions easy to understand.

• Sellers can also combine multi-buy discounts with other promotions, such as free shipping or coupons, to further boost sales and customer engagement.

Did you know that customers are more likely to buy additional items when they see a clear discount for ordering multiples? 

As an Amazon seller, this can mean larger orders, improved search rankings, and higher revenue. But how do you make this work for your business? That’s where multi-buy discounts come in. Multi-buy discounts are an easy way to boost sales by offering customers a price break when they buy two or more of the same products.

Why are these offers so effective? Shoppers love a deal, and when presented with a chance to save money, they’re more likely to click “Add to Cart.” Sellers, in turn, benefit from bigger orders and faster inventory turnover. This blog will show you exactly how multi-buy discounts work, why they matter for sellers, and how you can set them up to grow your business.

What is a multi-buy discount on Amazon?

A multi-buy discount on Amazon is a deal where customers get a discount for buying more than one of the same item. For example, sellers might offer “Buy 2, Save 10%” or “Buy 3, Save 15%.” These discounts encourage shoppers to buy more at once, which can help sellers increase sales, move inventory faster, and improve their product rankings.

By offering a multi-buy discount, sellers give customers a clear reason to purchase more, making it a win-win for both buyers and sellers.

Why do multi-buy discounts matter for sellers?

Multi-buy discounts are a great way for Amazon sellers to sell more and improve their rankings. These deals encourage shoppers to buy multiple items at once by offering a discount. For sellers, this means more sales, faster inventory turnover, and a better chance to stand out from the competition.

When customers see a deal like “Buy 2, Save 10%,” they often add extra items to their cart. This increases the number of units sold, which can help your product appear higher in Amazon’s search results. More visibility means more potential sales in the future.

Multi-buy discounts also help sellers clear out older inventory. By encouraging larger orders, you can free up storage space and avoid extra fees. Plus, shoppers feel like they’re getting a bargain, which makes them more likely to come back for more.

In short, multi-buy discounts help sellers move more products, improve their search rankings, reduce storage costs, and keep customers coming back.

How multi-buy offers appear to customers

When you’re shopping on Amazon, multi-buy offers are easy to spot. These deals are shown right next to the product’s price or in the “Special offers” section. You might see something like “Buy 2, Save 10%” or “Buy 3 for $20.” This tells you that if you buy more than one, you’ll save money.

Once you add the required number of items to your cart, the discount is automatically applied at checkout. You’ll see the new price and the amount you saved. It’s simple and clear. By making these offers easy to find and understand, Amazon encourages shoppers to buy more, which helps sellers move inventory and grow their sales.

Common types of multi-buy promotions

There are a few common types of multi-buy deals you can use to encourage customers to buy more items.

• Buy X, Save Y% deals: This is when customers get a discount for purchasing multiple items. For example, “Buy 2, Save 10%” or “Buy 3, Save 15%.” Shoppers can see that the more they buy, the more they save, making it an attractive offer.

• Multi-pack discounts: You can offer lower prices for bundles of products. For instance, a pack of six items may be cheaper per unit than buying just one or two.

• Spend threshold discounts: These promotions reward customers who spend a certain amount. For example, “Spend $50, Get $5 Off” encourages shoppers to add more to their cart so they can qualify for the discount.

• Mix-and-match deals: This type of deal lets customers choose a variety of items and still get a discount. For example, “Buy 3 different items from this collection and save 20%.” This makes shopping more flexible and fun for the customer.

By using these common multi-buy offers, you can attract more buyers, increase order sizes, and sell more products.

How to set up a multi-buy discount in Seller Central

Setting up a multi-buy discount in Seller Central is a straightforward process that allows you to offer buyers a discount when they purchase multiple units. Here are the basic steps:

Step 1: Log into Seller Central

Start by logging into your Amazon Seller Central account with your username and password.

Step 2: Go to “Advertising” and select “Promotions”

In the main menu, hover over “Advertising” and choose “Promotions” from the dropdown. This will take you to the Promotions dashboard.

Step 3: Choose “Create a new promotion” and select “Money off”

In the Promotions dashboard, select the “Create a new promotion” button. Then, choose the “Money off” option to create a discount based on quantity.

Step 4: Set the conditions and parameters

Enter the minimum purchase quantity needed for the discount to apply. For example, you can set it so that customers who buy two units save 10%, or those who buy three units save 15%. You can also specify the products eligible for the discount by entering the ASINs or SKUs.

Step 5: Enter the discount amount

Determine the percentage or dollar amount customers will save. Make sure it’s a meaningful discount that encourages shoppers to buy more.

Step 6: Set the start and end dates

Choose when the promotion will begin and end. This allows you to control the duration of the multi-buy discount.

Step 7: Review and submit

Once you’ve filled out all the details, review everything carefully and submit the promotion for activation.

After following these steps, your multi-buy discount will be live, and customers will see it on your product listings.

Best practices to maximize results

To get the most out of your multi-buy promotions, it’s important to follow a few key strategies:

#1 Offer meaningful discounts

Make the savings clear and valuable. A 5% discount might not be enough to catch attention, but 10-20% can motivate customers to purchase more.

#2 Target popular products

Run promotions on items that are already selling well. This helps boost sales volume even further and makes your discount more appealing.

#3 Keep promotions simple

Don’t confuse shoppers with complex conditions. Use straightforward discounts, like “Buy 2, Save 10%,” so customers know exactly how to get the deal.

#4 Highlight the offer in product listings

Make sure the discount is easy to find. Include it in the title or bullet points, and consider adding it to your product description.

#5 Track performance and adjust

Monitor sales data to see which promotions are working best. If an offer isn’t driving sales, adjust the discount amount or run the deal on another product.

Following these best practices will help you maximize the impact of your multi-buy discounts.

Pros and cons of using multi-buy deals

Tips to combine multi-buy offers with other promotions

Align multi-buy offers with seasonal discounts or holiday promotions.

• Pair multi-buy deals with limited-time free shipping offers.

• Combine multi-buy discounts with percentage-off coupons for even more savings.

• Run multi-buy promotions alongside “Buy One, Get One” deals.

• Offer tiered discounts (e.g., “Buy 2, Save 10%” and “Buy 3, Save 15%”) to increase order size.

• Use lightning deals or time-sensitive discounts to boost multi-buy sales.

• Apply multi-buy offers to complementary products to encourage cross-selling.

• Test different combinations to find what drives the most sales and engagement.

Final thoughts

Multi-buy discounts on Amazon are a simple way to boost sales and attract more customers. By setting up promotions like “Buy 2, Save 10%,” you can encourage shoppers to buy more items at once, which helps increase your product’s rankings and visibility.

To get the most out of multi-buy discounts, keep them easy to understand, make them clear in your listings, and try different strategies to see what works best. Combining these deals with other promotions, like coupons or free shipping, can make them even more effective.

If you’re not sure how to get started or want help improving your results, our Amazon consultants can guide you. We’ll work with you to create smart promotions that grow your sales and make your business more successful.