What is Amazon Post

TL;DR 

• Amazon Posts is a free tool for brand-registered sellers to share image-based content like a social feed.

• Posts appear on product detail pages, related listings, category feeds, and your storefront.

• Each post includes a lifestyle image, caption, brand logo, and product link.

• You can create posts through the posts dashboard in Seller Central or posts.Amazon.com.

• Key metrics to track success include impressions, clicks, and click-through rates (CTR).

• Our Amazon consultants can help you create high-converting posts to grow brand visibility and sales.

Did you know that Amazon has its version of social media for brands?

It’s called Amazon Posts, and it’s changing the way shoppers discover products on the platform. This tool is worth exploring if you’re looking for a fresh, free way to boost your brand visibility.

Amazon Posts lets you share lifestyle images, product highlights, and brand updates just like an Instagram feed, but directly on Amazon. It gives customers a more engaging, visual way to explore your products while they shop.

If you’re a brand-registered seller, this is your chance to tell your story and build a following without spending a lot of money on ads. And the best part? Your posts can appear on competitor listings, giving you an edge right where it matters most.

In this blog, we’ll cover everything you need to know about Amazon Posts, what they are, how they work, and how to use them to grow your brand.

What are Amazon Posts?

Amazon Posts is a free content feature that lets brand-registered sellers share image-based, scrollable posts like social media feeds directly on Amazon. These posts highlight your products with engaging visuals, captions, and links that lead shoppers to your product detail pages. Think of it as a way to showcase your brand story and lifestyle content, where customers are already shopping. 

Each post includes your brand logo, an image, a short caption, and a category tag. When a customer clicks on the post, they’re taken to your product listing. If they click on your brand name, they can view your feed of posts giving them more chances to explore your product catalog.

Amazon displays Posts in various placements, such as on product detail pages, in related product feeds, and on your brand’s storefront. The goal is to help you connect with shoppers visually, drive product discovery, and increase conversions without any ad spend. Only sellers enrolled in Amazon Brand Registry can use Posts, and all content must follow Amazon’s content guidelines.

In short, Amazon Posts is a free, visual tool that works like a mini social media feed to help your brand stand out and attract more customers while they shop.

Who can use Amazon Posts?

Amazon Posts is available to sellers who are enrolled in the Amazon Brand Registry and have an active Amazon Store. This means you must own your brand and have verified your trademark with Amazon. The feature is currently available for sellers in the U.S. marketplace and can be accessed through the Posts dashboard in Seller Central.

You don’t need to spend on ads to use Posts, it's completely free. However, you must sell products through Amazon product infographics or lifestyle images that create engaging content and meet Amazon’s content guidelines.

Where do Amazon Posts appear?

Amazon Posts appear in several high-visibility locations on the platform. These include your brand’s product detail pages, the Amazon Posts feed (a scrollable feed similar to social media), related product detail pages, and category-based feeds. 

Store feed:

Top of search:

Product detail page: 

Category feed:

Inspire tab:

This placement helps increase product discovery by showing your content to shoppers browsing similar items.  Shoppers don’t have to follow your brand to see your posts, they'll see them naturally while browsing. Each Amazon Post includes your brand logo, image, caption, and a direct link to the featured product, making it easier to drive engagement and boost conversions.

Benefits of using Amazon Posts

You can opt for the Amazon store marketing services that help to make Posts engaging with high-quality images and title optimization.

How do Amazon Posts work?

Amazon Posts work like a mini social media feed, but right inside the Amazon shopping experience. They allow you to share engaging, image-based content that highlights your products and brand story. These posts help shoppers discover your products in a natural, visual way similar to browsing Instagram or Pinterest.

Each Amazon post includes four key elements:

• A lifestyle or product image

• A short caption or message about the product

• Your brand’s logo

• A clickable product link

When a shopper clicks on your image, they’re taken to your product detail page. If they click on your brand name or logo, they’ll land on a brand-specific feed showing all your posts, giving them more chances to explore your catalog.

Amazon automatically shows your posts on related product detail pages, in category-based feeds, and on your brand’s storefront if you have one. You don’t pay to post, and you can create unlimited posts, making it a cost-effective way to improve visibility.

The key to success with Amazon Posts is using high-quality visuals and short, compelling messages. They’re a great way to build brand recognition, increase engagement, and boost product discovery right where shoppers are already looking to buy.

How to create an Amazon Post

Creating an Amazon Post is simple and a great way to boost your product visibility. To get started, you need to be enrolled in the Amazon Brand Registry and have an active Seller Central or Vendor Central account.

Here’s how to create a post:

• Go to posts.amazon.com and sign in using your Amazon credentials.

• Click on “Create Post.”

• Upload a high-quality lifestyle or product image that grabs attention.

• Add a short, engaging caption that highlights the product’s benefits or use case.

• Select the ASIN of the product you want to feature.

• Your brand name and logo will appear automatically.

• Submit the post for review.

Amazon will review your post to ensure it meets content guidelines. Once approved, it will go live and start appearing on relevant pages. The more you post, the more chances you have to reach new customers.

How to measure the success of Amazon Posts

Measuring the success of Amazon Posts is essential to understanding what content works and how to improve your strategy. Amazon provides performance metrics through the posts dashboard, making it easy to track engagement and visibility.

Here are the key metrics to watch:

• Views (Impressions): This tells you how many times your Post has been seen by shoppers. Higher impressions usually mean better placement and reach.

• Clicks: This shows how many people clicked on your Post to view the featured product. It’s a strong indicator of interest.

• Click-Through Rate (CTR): CTR is the percentage of viewers who clicked on your Post. A high CTR means your image and caption are doing a great job of grabbing attention.

• Engagement Trends: Over time, you can track which types of images, captions, or product features get more attention. This helps shape future content.

To get this data, go to posts.amazon.com, log in, and view the performance section. Analyze which Posts drive traffic and refine your visuals and messaging accordingly. Consistent tracking and optimization can lead to better visibility, more traffic to your listings, and ultimately, more conversions.

Wrap up

Amazon Posts is a free tool that lets you share images and product-related content on Amazon like a social media feed inside the Amazon platform. If you’re part of the Amazon Brand Registry, you can use Posts to show off your products with lifestyle photos, captions, and product links.

Posts appear on your product detail pages, your brand storefront, and even on related product pages. This gives your brand more visibility and helps shoppers discover your products while browsing.

It’s a great way to share your brand story, highlight product benefits, and connect with customers.  You can reuse content from your social media to create Posts easily. Posts help increase traffic to your listings, improve brand awareness, and make your brand look more professional on Amazon. If you need help getting started, our Amazon consultants can guide you. We’ll help you create Posts that look great, perform well, and bring in more sales.