Account stats before outsourcing to eStore Factory:
Total Sales: $44,631.80
Total Ordered Items: 3,582
PPC Sales: $21,231.93
PPC ACOS: 19.66%
Account stats after outsourcing to eStore Factory:
Total Sales: $61,165.17
Total Ordered Items: 4,943
PPC Sales: $29,132.95
PPC ACOS: 17.34%
Here’s everything we did to get the results:
A thorough analysis of the search term report and targeting negative keywords to decrease spending
Targeting competitor products with Sponsored Display ads to lure customers off their product detail pages
We have started Auto PPC campaigns to achieve early sales and also use keywords from the customer search terms reports and add profitable and negative keywords.
We also have started manually targeting PPC campaigns by doing keyword research to boost our PPC sales
We have added negative keywords from customer search terms reports to reduce spend and lower the ACoS
