20K Sales Increase in a Month!

Account stats before outsourcing to eStore Factory:

• Total Sales: $44,631.80

• Total Ordered Items: 3,582

• PPC Sales: $21,231.93

• PPC ACOS: 19.66%

Account stats after outsourcing to eStore Factory:

• Total Sales: $61,165.17

• Total Ordered Items: 4,943

• PPC Sales: $29,132.95

• PPC ACOS: 17.34%

Here’s everything we did to get the results:

• A thorough analysis of the search term report and targeting negative keywords to decrease spending

• Targeting competitor products with Sponsored Display ads to lure customers off their product detail pages

• We have started Auto PPC campaigns to achieve early sales and also use keywords from the customer search terms reports and add profitable and negative keywords.

• We also have started manually targeting PPC campaigns by doing keyword research to boost our PPC sales

• We have added negative keywords from customer search terms reports to reduce spend and lower the ACoS