Account stats before outsourcing to eStore Factory:
Total Sales: £22,353
Total Ordered Items: 128
PPC Sales:
PPC ACOS:
Account stats after outsourcing to eStore Factory:
Total Sales: £87,760
Total Ordered Items: 533
PPC Sales: £50,314
PPC ACOS: 15.23%
Here’s everything we did to get the results:
We had implemented aggressive PPC to boost the sales as for March month we do not have the BuyBox due to account health issues.
Added profitable KWs from search term reports to the existing campaigns. We had also created a new campaign using STR.
We had created PAT campaigns to get more visibility by targeting top competitors which helps us to generate more sales.
We had created ad groups by targeting the root category of the listings.
From the competitors’ research, we had created coupons and activated sale price by comparing the list price of competitors.
