Last week Amazon launched the Perfect Launch Playbook to encourage new sellers and brands to sell on the marketplace.
What is Perfect Launch
Amazon’s data scientists have determined five vital areas that help sellers maximize success on the marketplace. According to Amazon, the first 90 days are critical for establishing marketing, fulfillment, pricing and other practices to get momentum in sales after launch. Amazon recommends using the below five programs within those first 90 days:
1. Brand Registry
2. A+ Content
3. Fulfillment by Amazon
4. Automated Pricing
5. Amazon Advertising
If sellers want to be successful post-launch, they must:
• Enroll in brand registry
• Optimize their product detail page
• Set up Fulfillment by Amazon
• Automate their pricing
• Create Sponsored Products ad campaigns, Coupons, and/or Deals
Schedule a meeting with your Amazon Service Provider to work on all five areas of the Perfect Launch Playbook.