A Perfect Launch handbook for Amazon Sellers – March 28, 2022

Posted by Jimi Patel | March 28, 2022

Last week Amazon launched the Perfect Launch Playbook to encourage new sellers and brands to sell on the marketplace.

What is Perfect Launch
Amazon’s data scientists have determined five vital areas that help sellers maximize success on the marketplace. According to Amazon, the first 90 days are critical for establishing marketing, fulfillment, pricing and other practices to get momentum in sales after launch. Amazon recommends using the below five programs within those first 90 days:
1. Brand Registry
2. A+ Content
3. Fulfillment by Amazon
4. Automated Pricing
5. Amazon Advertising

If sellers want to be successful post-launch, they must:
• Enroll in brand registry
• Optimize their product detail page
• Set up Fulfillment by Amazon
• Automate their pricing
• Create Sponsored Products ad campaigns, Coupons, and/or Deals

Schedule a meeting with your Amazon Service Provider to work on all five areas of the Perfect Launch Playbook.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.