Looking at the constant technical updates and rivaling of their 3rd party tools, Amazon is developing features to dominate the market from the customers, sellers, or even third-party service providers. Amazon has availed the customer search terms feature to the Amazon Sellers which is more convenient and time-saving.
One of the Amazon Sponsored Ads Optimization techniques is getting the customer search terms and optimizing those. Sellers used to download the report for customer search terms previously, but now they can take the appropriate action within the Amazon Advertising Dashboard, and add the search terms as a targeting keyword or negative keywords.
High-end PPC optimization and targeting the right search terms are the keys to getting more success. Hire Amazon PPC Management Agency now!