Amazon has launched a new feature that lets you easily turn your high-performing Amazon Posts into Sponsored Brand Ads. This means you can take your most engaging content and reach a wider audience with just one click!
Here’s how it works:
- Identify your top posts: Look for image and video Posts that are already getting good traction with your audience.
- Boost with a click: In the Posts manager, simply click the “Boost” button next to your chosen Post.
- Seamless setup: Amazon will automatically populate the Sponsored Brand campaign builder with your Post’s creative content.
- Go live! Review your campaign settings and launch your Sponsored Brand Ad to reach more potential customers.
Benefits for you:
- Boost brand awareness: Get your brand name and products in front of a larger audience on Amazon.
- Test your creatives: See how your existing content performs as an ad, helping you refine your future marketing strategies.
- Gain valuable insights: Track the performance of your Sponsored Brand Ads to understand what resonates with your customers.
- Easy on the wallet: Remember, Amazon Posts are still free to use! This feature simply leverages your organic success for paid advertising.
Who can use it?
All Amazon advertisers in the US, including sellers, vendors, and agencies, can take advantage of this new feature.
Contact our PPC experts to learn more about how we can help you leverage Sponsored Brands from your Posts and achieve your advertising goals!
