Advertise your winning Posts on Amazon using Sponsored Brands – May 17, 2024

Posted by Jimi Patel | May 17, 2024

Amazon has launched a new feature that lets you easily turn your high-performing Amazon Posts into Sponsored Brand Ads. This means you can take your most engaging content and reach a wider audience with just one click!

Here’s how it works:

  • Identify your top posts: Look for image and video Posts that are already getting good traction with your audience.
  • Boost with a click: In the Posts manager, simply click the “Boost” button next to your chosen Post.
  • Seamless setup: Amazon will automatically populate the Sponsored Brand campaign builder with your Post’s creative content.
  • Go live! Review your campaign settings and launch your Sponsored Brand Ad to reach more potential customers.

Benefits for you:

  • Boost brand awareness: Get your brand name and products in front of a larger audience on Amazon.
  • Test your creatives: See how your existing content performs as an ad, helping you refine your future marketing strategies.
  • Gain valuable insights: Track the performance of your Sponsored Brand Ads to understand what resonates with your customers.
  • Easy on the wallet: Remember, Amazon Posts are still free to use! This feature simply leverages your organic success for paid advertising.

Who can use it?

All Amazon advertisers in the US, including sellers, vendors, and agencies, can take advantage of this new feature.

Contact our PPC experts to learn more about how we can help you leverage Sponsored Brands from your Posts and achieve your advertising goals!

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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