Amazon Choice badge gets a revamp – July 06, 2023

Posted by Jimi Patel | July 6, 2023

Amazon Choice badge gets a revamp

Amazon Choice badge gets a revamp

Amazon Choice badge highlights products that are highly rated, competitively priced, and available for immediate shipping. Recently, Amazon has made a notable alteration to its renowned Amazon Choice badge, and we’re here to fill you in on the details.

Now, when you browse through search results, you may come across not just one, but two types of Amazon Choice badges.

#1: “Overall Pick” Badge

This badge showcases items that are exceptional in terms of quality, affordability, and speedy delivery.

#2: “Popular Brand Pick” Badge

This badge is awarded to products that not only meet the high standards of rating, pricing, and availability but have also gained popularity among consumers.

One thing to note is that the “Amazon Choice” label itself will only be displayed on the Product Detail Page (PDP), not within the search results. This difference in badge presentation can lead to some confusion, as it might give the impression of two distinct badges rather than two variations of the Amazon Choice badge.

Remember, the Amazon Choice badge serves as a powerful tool to boost your product’s visibility and attract potential buyers. So, adapt your strategies accordingly to take full advantage of this recent development.

Reach out to us today to discover how our Amazon seller experts can assist you in achieving your selling goals and earning the recognition your products deserve.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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