Amazon expands Responsive eCommerce Creative (REC) features – October 21, 2021

Posted by Jimi Patel | October 30, 2021

Responsive eCommerce Creative (REC) will now support custom images and product titles. Advertisers can edit the product title in the ad copy and add custom images to their ads. The feature is available to advertisers worldwide. Up until now, REC used to provide default auto-generated images and ad product titles pulled directly from the product detail page. But with these updates, advertisers can make changes to their message and ad looks as per their branding and campaign goal.

Where is the feature available?
North America: United States, Canada, Mexico
South America: Brazil
Europe: Germany, Spain, France, Italy, Netherland, United Kingdom
Middle East: Saudi Arabia, United Arab Emirates
Asia Pacific: Australia, India, Japan

Where do I access it?
Amazon DSP

Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies around the world. Although Amazon advertises it to be a self-service solution, it is not. With eStore Factory, you can take the stress out of DSP advertising by allowing best Amazon marketing consultants to get the most out of your DSP service.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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