Amazon extends backend search terms character limit – February 09, 2024

Posted by Jimi Patel | February 9, 2024

Amazon has just rolled out a game-changing update that’s set to revolutionize your product listings. Previously capped at 250 bytes, Amazon has now generously expanded the search term character limit to a whopping 5 fields of 500 characters each!

What does this mean for you?

This change presents a golden opportunity to supercharge your Amazon SEO strategy like never before. With five fields of 500 characters each at your disposal, you can now dive deep into keyword optimization and maximize your listing’s visibility. You can craft your listing content strategically by seamlessly integrating keywords across all five fields. This ensures that your product gets noticed by both Amazon’s algorithm and potential buyers.

Please note: While this update is a significant advancement, it may not be available in all categories and marketplaces. We have observed variations in its availability across different accounts and regions.

To learn more about optimizing your listings or for any assistance, feel free to contact us. Our Amazon expert team is here to help you make the most of this exciting opportunity.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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