Amazon introduces a new batch to identify black-owned businesses – August 26, 2022

Posted by Jimi Patel | August 26, 2022

To honor Black Business Month, Amazon is currently testing a Black-Owned Business badge to help shoppers identify products sold by certified Black-owned businesses. The badge will appear on SERPs and detail pages. Shoppers can also visit the black-owned business storefront, a dedicated page highlighting all the certified Black-owned businesses.

US-based sellers with a valid diversity certification granted by a government agency or third-party supplier may be granted the Black-Owned Business badge in the coming weeks.

Please note that the badge will appear in Amazon’s US store only.

If you are eligible, schedule a meeting with our Amazon Seller Central Consultant to know how you can add subtle details in your detail page to highlight your business as a Black-owned business.

black-owned badge

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

Consent Preferences