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Amazon introduces cart abandoners and declining audiences – July 01, 2024

Posted by Jimi Patel | July 1, 2024

Recently, Amazon launched the Cart Abandoners and Declining Audiences feature, now available through Brand Tailored Audiences.

With this latest update, brands can now target two critical audience segments:

  • Cart abandoners: Customers who have added products to their cart within the last 90 days but haven’t completed the purchase.
  • Declining audiences: This includes two sub-categories:
    1. i. Declining top tier: Your most loyal customers are predicted to spend less in the coming year.
      ii. Declining promising: Customers showing promising potential but predicted to spend less without becoming loyal.

    Why is this important?
    Previously, while brands could engage with New Potential and other loyalty segments, addressing declining audiences effectively was challenging. Now, with predictive Customer Lifetime Value (CLV) insights and the ability to create tailored promotions directly from the Customer Loyalty Dashboard, brands can strategically engage with Cart Abandoners and declining segments to maximize retention and sales.

    When accessing the Brand View of the Customer Loyalty Dashboard, you’ll now find Cart Abandoners seamlessly integrated alongside new and potential customers. This integration allows you to not only understand but also target and engage with these critical segments efficiently.

    Take action today!
    Explore the new capabilities within your Customer Loyalty Dashboard and consider creating tailored promotions for your Cart Abandoners. This proactive approach will help you reconnect with potential customers and optimize your marketing efforts effectively.

    If you need assistance understanding or implementing this update, don’t hesitate to contact our Amazon consultants.

    Published by Jimi Patel

    Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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