Amazon introduces the new Brand Registry Impact dashboard – April 28, 2023

Posted by Jimi Patel | April 28, 2023

The Impact dashboard in the Amazon Brand Registry portal now offers valuable insights into how Amazon safeguards your intellectual property and listings for your brand-registered ASINs.


Through this dashboard, you can gain a quick overview of Amazon’s proactive measures to protect your registered brands. This includes:

  • Number of brands registered and protected
  • Number of infringing ASINs removed
  • Number of invalid new ASINs or invalid modifications of existing ASINs prevented

You can also view trends and filter the protections data by store, brand, or category.


Not yet enrolled in the brand registry? Get in touch with our Amazon consultants and get your brand registered hassle-free.


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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