Amazon introduces the Store’s performance reports – October 20, 2023

Posted by Jimi Patel | October 20, 2023

Amazon has recently rolled out valuable recommendations to help enhance shopper engagement within your Store. This initiative aims to provide you with insights into your Store’s performance and suggestions on how to further improve it.


Key metrics include:

  • Store’s Score: Indicates how well your Store engages shoppers.
  • Average Dwell Time: Measures the time shoppers spend on your Store.
  • Retail Peer Set Average Dwell Time Median:Offers a comparison to similar retail peers.

These metrics collectively offer a snapshot of how your store is performing, helping you identify areas for improvement and maintain a high level of shopper engagement. To dive deeper into your Store’s performance and receive personalized recommendations, you can access the full report.


Here’s how:

  • Go to Store insights.
  • Click on “Quality” from the left-hand navigation.

Optimizing your Store is key to enhancing shopper engagement, and we have a valuable tip for you: Make it a habit to review this report regularly, ideally at least once a month. This practice will help you monitor your progress and maximize your results continually.


Our Amazon store design team can assist you in implementing strategies that boost your Store’s engagement and improve key metrics like Average Dwell Time. Together, we’ll work to ensure your Store stands out and provides an exceptional shopping experience for your customers.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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