What are referral fees?
For all products you sell, Amazon charges a percentage of the total sales price. The exact amount depends on the product category you are selling in. Most referral fees can be anywhere between 8% and 17%.
Recently, the retail giant announced that sellers would get a discount of up to 25% on select ASINs. The main motive behind this is to drive sales of excess inventory and improve the seller’s cash flow and sell-through rate.
To access the referral fee discount, go to FBA Inventory and create sales or Outlet deals for eligible ASINs.
How does this work?
Your Manage Inventory Health report shows the listings with excess inventory and recommendations to improve the sell-through rate.
Sometimes, when sellers take suggested actions to get rid of excess inventory, Amazon will also benefit. In those cases, Amazon will pass the savings to sellers by offering a discount on referral fees for every unit sold when sellers adopt the recommended price and offer period. Discounts are at least 30 cents per unit, up to a maximum of 25% of the referral fee.
For more help, consult with your account management agency.