Amazon to add diverse on-model apparel imagery to appeal to all customers – March 07, 2023

Posted by Jimi Patel | March 7, 2023

Starting from March 31, 2023, Amazon will be adding new on-model imagery to the detail pages of certain adult apparel products to enhance the representation of diverse people and cater to our customer’s preferences.


Amazon believes that everyone should be able to shop with them, which is why they want the imagery in their stores to reflect the diversity of their customer base. This new feature will add on-model imagery to the detail pages of selected ASINs in the Apparel Category without any extra cost to sellers.


The curated image block will contain 1 to 3 new images (MAIN, PT01, PT02). We will be increasing the number of available image blocks to 10 on mobile devices, which will enable up to three curated images to be displayed without replacing any existing images. On desktops, customers will not be able to view the last 1-3 images in the block.


It’s still unclear how these new changes will roll out because the announcement did not contain exactly how the images will be added and what will happen to the existing images.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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