Starting from March 31, 2023, Amazon will be adding new on-model imagery to the detail pages of certain adult apparel products to enhance the representation of diverse people and cater to our customer’s preferences.
Amazon believes that everyone should be able to shop with them, which is why they want the imagery in their stores to reflect the diversity of their customer base. This new feature will add on-model imagery to the detail pages of selected ASINs in the Apparel Category without any extra cost to sellers.
The curated image block will contain 1 to 3 new images (MAIN, PT01, PT02). We will be increasing the number of available image blocks to 10 on mobile devices, which will enable up to three curated images to be displayed without replacing any existing images. On desktops, customers will not be able to view the last 1-3 images in the block.
It’s still unclear how these new changes will roll out because the announcement did not contain exactly how the images will be added and what will happen to the existing images.