The holiday shopping spree usually begins around Turkey 5 but Amazon reckons shoppers will be on the lookout for inspiration and deals well before then. According to a 2021 Amazon Advertising/Kantar survey, 39% of U.S. consumers and 42% of U.K. consumers will start holiday shopping as early as October. According to seoClarity, in 2020, searches for “Christmas gifts” in the U.S. more than doubled from 40.5K in September to 110K in October.
Even if it’s the season of jack-o-lanterns and trick-or-treating, your customers have already started making their holiday shopping list. If you think October is too early to start running Q4 advertising campaigns, think again.
Schedule a meeting with your Amazon seller consultant and start planning your Q4 strategies if you haven’t already!