Brand Metrics introduced in the advertising console – August 27, 2021

Posted by Jimi Patel | August 27, 2021

Get detailed insights and data to understand how your brand engages with shoppers over time. Brand Metrics provides category vise performance insights so advertisers can know the conversion rate, the percentage of total customers that are new-to-brand, and the total number of customers associated with your brand in each category.

A glance at this dashboard can help you identify the categories that need work and the categories that are performing well.

Do any of your categories need some extra TLC? Let our Amazon SEO experts look into it and see what can be done to improve their performance.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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