The budget page shows the performance and potential of your advertising campaigns. The page features brand new estimated “missed” metrics about your launched campaigns which are estimates of the potential your campaign could have achieved if stayed within budget for longer. These metrics include missed impressions, estimated missed clicks, estimated missed sales, and recommended budgets. These budget recommendations help minimize the chance of your campaign running out of budget.
Why is it important to stay within budget? That’s because when your campaign goes out of budget, your advertised products won’t be visible on the search result pages.
Where can I access the Budgets page?
You can find it in the Budgets tab under the All Campaigns menu, in the campaign manager.
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