Budget page launched in the advertising console – August 17, 2021

Posted by Jimi Patel | August 18, 2021

Budgets page shows the performance and potential of your advertising campaigns. The page features brand new estimated “missed” metrics about your launched campaigns which are estimates of the potential your campaign could have achieved, if stayed in budget for longer. These metrics include missed impressions, estimated missed clicks, estimated missed sales and recommended budgets. These budget recommendations help minimize the chance of your campaign running out of budget.

Why is it important to stay in budget? That’s because when your campaign goes out of budget, your advertised products won’t be visible in the search result pages.

Where can I access Budgets page?
You can find it in the Budgets tab under the All campaigns menu, in campaign manager.

Know how you can improve the performance of your campaigns. Schedule a meeting with our Amazon PPC consultants.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

Consent Preferences