Dynamic Segments launched for Sponsored Display Product Targeting – October 04, 2021

Posted by Jimi Patel | October 5, 2021

Amazon has launched dynamic segments such as Similar to Advertised Products for Sponsored Display product targeting campaigns. These segments leverage machine learning to reach relevant audiences on popular detail pages of other similar and complimentary products. Advertisers can ensure their products reach relevant audiences who are most likely to click on their advertised products. Use these segments to improve product consideration.

Where is the feature available?
North America: United States, Canada
Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
Middle East: United Arab Emirates
Asia Pacific: Australia, Japan, India

Sponsored Display ads are the most neglected yet essential ad type in your PPC campaign. If you are not yet using SD ads, take help from our Amazon advertising experts.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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