Enhance your brand’s storytelling with Slideshow ads – September 28, 2023

Posted by Jimi Patel | September 28, 2023

Amazon is constantly evolving its advertising platform to provide sellers with new and innovative ways to reach their audience. In the latest update, Amazon has unveiled an exciting feature for Sponsored Brands advertisers – Slideshow ads.


What are Slideshow Ads?

Slideshow ads are a dynamic extension of the existing lifestyle creative available to Sponsored Brands advertisers. These eye-catching ads will appear at the top of search results pages, offering an engaging way to showcase your products. Slideshow ads consist of a carousel featuring 2-5 lifestyle images that automatically rotate. Shoppers can interact with these ads by pausing the slideshow at any point or navigating between images with simple swipes.


Why Are Slideshow Ads Important?

This new feature empowers advertisers to craft compelling and immersive brand stories. To create a Slideshow ad, simply select the ‘product collection’ ad format in the campaign manager tool and add two or more lifestyle images that represent your brand. You can source images from various places, including your asset library within the campaign manager, social media advertising, and your Brand Store.

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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