Amazon is constantly evolving its advertising platform to provide sellers with new and innovative ways to reach their audience. In the latest update, Amazon has unveiled an exciting feature for Sponsored Brands advertisers – Slideshow ads.
What are Slideshow Ads?
Slideshow ads are a dynamic extension of the existing lifestyle creative available to Sponsored Brands advertisers. These eye-catching ads will appear at the top of search results pages, offering an engaging way to showcase your products. Slideshow ads consist of a carousel featuring 2-5 lifestyle images that automatically rotate. Shoppers can interact with these ads by pausing the slideshow at any point or navigating between images with simple swipes.
Why Are Slideshow Ads Important?
This new feature empowers advertisers to craft compelling and immersive brand stories. To create a Slideshow ad, simply select the ‘product collection’ ad format in the campaign manager tool and add two or more lifestyle images that represent your brand. You can source images from various places, including your asset library within the campaign manager, social media advertising, and your Brand Store.