The new expanded product targeting feature allows advertisers to target their preferred products and reach related products at the same time with one click. For example, if your product is a tennis ball, you can expand your targeting abilities by targeting complementary products like rackets, tennis nets and other items that are frequently viewed and purchased along with the tennis ball. Â Â Â
To use expanded product targeting, just make sure that the expanded box is selected while adding product targets, and click the add button for the targets with a type of expanded.
Please note that this feature is available to US sellers only.
Want to leverage this new targeting method in your Sponsored Products Ads Campaign? Schedule a meeting with our Amazon marketing consultant today.
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