Important changes to Sponsored Brands campaigns on Amazon – December 29, 2023

Posted by Jimi Patel | December 29, 2023

We have an important update regarding changes to Sponsored Brands campaigns on Amazon. Amazon is implementing new requirements for campaigns that use the Sponsored Brands product collection ad format. Here’s what you need to know:


What’s changing and why?

Starting on January 31, 2024, new campaigns using the Sponsored Brands product collection ad format will require a custom image that meets Amazon’s policy. Existing product collection ads that do not contain a custom image will cease serving after May 31, 2024.


How does this affect you?

If you have active Sponsored Brands product collection ads that currently only feature product images, it’s crucial to add a custom image by May 31, 2024, to ensure your campaign remains eligible to run. For new product collection campaigns created after January 31, 2024, a custom image will be required.


What if you don’t have a suitable custom image?

  • For existing campaigns without a custom image, we recommend the following options:
  • Edit your campaign to include a custom image from your computer or asset library.
  • If available to you, consider creating a GenAI image using the image generation capability (beta).
  • If your existing campaign links to your Store landing page, Amazon Ads can generate an image from your Store in your ASIN-only product collection ads if applicable.
  • Explore alternative ad formats like Sponsored Brands video ads if you have video assets or Store spotlight ads if you have a Store.
  • It’s essential to take action to ensure your Sponsored Brands campaigns continue to perform effectively and reach your target audience. Please review your campaigns and make the necessary updates to comply with these changes.

If you have any questions or need further assistance, feel free to reach out to our Amazon PPC experts

Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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